Salesforce Marketing Cloud (SFMC) Professionals

Accenture; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Accenture Song invites professionals to transform customer engagement through Salesforce's marketing ecosystem. You will work across SFMC, Data Cloud, Personalization, Pardot, and Salesforce Loyalty to deliver marketing transformations that enhance customer experiences and drive business growth.

The role spans from Analyst to Senior Manager levels, offering opportunities to lead client engagements and drive large-scale transformation programs in a global environment.

Qualifications

• 1 to 9+ years of experience in Marketing Technology, CRM, Marketing Transformation initiatives.
• Hands-on experience with Salesforce marketing solutions including SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty.
• Experience in marketing campaign management, customer journey orchestration, audience segmentation, campaign optimization, or personalization initiatives.
• Understanding of CRM platforms, marketing technologies, digital channels, customer engagement strategies, and marketing automation platforms.
• Experience gathering business requirements, facilitating workshops, and translating business needs into functional solutions.

Responsibilities

• Gather, analyze, and document business requirements and translate them into scalable Salesforce marketing solutions.
• Support or lead the design, implementation, and optimization of SFMC, Data Cloud, Personalization, Pardot, and Salesforce Loyalty solutions.
• Conduct requirement-gathering workshops, design sessions, and stakeholder discussions to identify business needs and marketing transformation opportunities.
• Define and optimize customer journeys, campaign execution processes, segmentation strategies, and personalization initiatives.
• Monitor campaign performance, analyze marketing data, and recommend improvements to enhance campaign effectiveness and customer engagement.
• Develop business cases, solution blueprints, and transformation roadmaps aligned with business objectives.
• Collaborate with cross-functional teams including marketing, technology, analytics, and business stakeholders to deliver successful outcomes.
• Support governance, project management, risk mitigation, and stakeholder communications throughout the project lifecycle.
• For experienced professionals, lead client engagements, manage project workstreams, mentor team members, and drive large-scale transformation programs.

Skills

Marketing technology

CRM

Stakeholder management

Analytical skills

Communication skills

Global collaboration

Program leadership

Education

MBA or equivalent

Tools

Salesforce Marketing Cloud

Data Cloud

Personalization

Pardot (Account Engagement)

Salesforce Loyalty

Job description

Join Accenture Song and help organizations transform customer engagement through Salesforce's marketing ecosystem. You will work across Salesforce Marketing Cloud (SFMC), Data Cloud, Personalization, Pardot (Account Engagement), and Salesforce Loyalty solutions to deliver marketing transformation initiatives that enhance customer experiences, improve marketing effectiveness, and drive business growth.

This opportunity is open to professionals with 1 to 9+ years of experience, ranging from Analyst/Senior Analyst to Consultant, Manager, and Senior Manager levels.

Key Responsibilities

• Gather, analyze, and document business requirements and translate them into scalable Salesforce marketing solutions.
• Support or lead the design, implementation, and optimization of Salesforce Marketing Cloud (SFMC), Data Cloud, Personalization, Pardot, and Salesforce Loyalty solutions.
• Conduct requirement-gathering workshops, design sessions, and stakeholder discussions to identify business needs and marketing transformation opportunities.
• Define and optimize customer journeys, campaign execution processes, segmentation strategies, and personalization initiatives.
• Monitor campaign performance, analyze marketing data, and recommend improvements to enhance campaign effectiveness and customer engagement.
• Develop business cases, solution blueprints, and transformation roadmaps aligned with business objectives.
• Collaborate with cross-functional teams including marketing, technology, analytics, and business stakeholders to deliver successful outcomes.
• Support governance, project management, risk mitigation, and stakeholder communications throughout the project lifecycle.
• For experienced professionals, lead client engagements, manage project workstreams, mentor team members, and drive large-scale transformation programs.

Required Qualifications

• 1 to 9+ years of experience in Marketing Technology, Digital Marketing, CRM, Marketing Automation, Customer Experience, or Marketing Transformation initiatives.
• Hands-on experience with one or more Salesforce marketing solutions, including Salesforce Marketing Cloud (SFMC), Data Cloud, Personalization, Pardot (Account Engagement), or Salesforce Loyalty.
• Experience in marketing campaign management, customer journey orchestration, audience segmentation, campaign optimization, or personalization initiatives.
• Understanding of CRM platforms, marketing technologies, digital channels, customer engagement strategies, and marketing automation platforms.
• Experience gathering business requirements, facilitating workshops, and translating business needs into functional solutions.
• Strong analytical, problem-solving, stakeholder management, and communication skills.
• Ability to work effectively in a fast-paced, collaborative, and global environment.

Preferred Qualifications

• Salesforce certifications in Marketing Cloud, Data Cloud, Personalization, Pardot (Account Engagement), or Salesforce Loyalty.
• Experience with customer data platforms, real-time decisioning, campaign measurement, attribution, and marketing analytics.
• Exposure to GenAI, automation frameworks, digital transformation programs, and emerging MarTech capabilities.
• Experience working in consulting, enterprise transformation, or client-facing environments.
• MBA or equivalent postgraduate qualification is an advantage.

About the Company / Team

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.