Marketing & Brand Strategy Manager

EHH FOOD INDUSTRY SDN BHD; Teluk Panglima Garang; On-site; MYR 150,000 - 230,000; Full time

Job summary

EHH Food Industry Sdn. Bhd. is seeking a senior Marketing Lead to develop and execute Cap Kunci’s annual brand and marketing strategy in Malaysia.

You will strengthen brand positioning, identity, and differentiation while coordinating cross-functional teams to deliver multi-channel campaigns. Responsibilities include overseeing campaigns, activations, and product storytelling, with a focus on consumer insights, market trends, and retailer engagement to drive growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Branding or related field.
• Proven track record in FMCG/food/beverage branding and activation.
• Experience leading brand development and multi-channel campaigns.

Responsibilities

• Lead integrated marketing campaigns across offline and digital channels.
• Develop compelling brand propositions and storytelling for Cap Kunci.
• Manage agencies, KOLs and external partners; collaborate with Sales.
• Establish annual marketing calendar, set KPIs and monitor performance.
• Report to CEO on brand, market and campaign results; provide insights.

Skills

Brand strategy

Marketing planning

Campaign management

Digital marketing

Content storytelling

Market analysis

Budget management

ROI analysis

Presentation

Team leadership

Education

Bachelor's degree in Marketing/Business/Communications/Branding

Job description

Develop and execute the annual brand and marketing strategy for Cap Kunci.

Strengthen brand positioning, brand identity and brand differentiation.

Develop clear brand propositions and communication platforms for different consumer segments.

Identify opportunities to elevate the brand through packaging, product presentation, storytelling and consumer experience.

Ensure consistent application of the Cap Kunci brand across all channels.

Monitor Malaysian consumer behaviour, food trends and market developments.

Understand competitor activities, pricing, positioning and promotional strategies.

Identify consumer insights and translate them into actionable marketing strategies.

Develop appropriate strategies for different consumer segments and market channels.

C. Marketing Campaigns & Activation

Lead integrated marketing campaigns across offline and digital channels.

Develop campaigns that build awareness, consideration, trial and repeat purchase.

Lead brand activations, sampling, exhibitions, events, trade activities and consumer engagement.

Work closely with Digital Marketing to strengthen Cap Kunci's online presence.

Manage agencies, consultants, KOLs/influencers and other external partners where required.

Work closely with Sales to develop marketing strategies that support business objectives.

Develop marketing initiatives for priority products and key channels.

Analyse campaign performance and sales impact.

Support new product launches and product portfolio development.

Lead, coach and develop the Marketing & Branding team.

Set clear objectives, KPIs and priorities for team members.

Improve the team's strategic thinking and execution capability.

Establish a structured annual marketing calendar and campaign planning process.

Ensure timely execution and reporting of marketing activities.

F. Budget & Performance

Develop and manage the annual marketing budget.

Monitor marketing spending and campaign effectiveness.

Prepare monthly/quarterly marketing performance reports.

Present marketing strategies, results and recommendations to Managem

Conduct market research and analyse consumer behaviour, market trends, competitor activities, pricing and product movements.

Identify market gaps, emerging trends and potential business opportunities.

Collect and analyse data from sales, retailers, competitors, consumer feedback and market activities.

Translate market findings into clear management reports, insights and actionable recommendations.

Prepare monthly/quarterly market intelligence reports for CEO and Management.

Monitor competitors' products, pricing, promotions, packaging, positioning and marketing strategies.

H. CEO / Management Reporting

Report directly to the CEO on brand, market and marketing performance.

Prepare concise and meaningful management reports, not merely activity reports.

Present key findings, trends, risks and opportunities to Management.

Convert complex market information into clear insights and recommended actions.

Provide strategic recommendations to support Management's decision-making.

3. Candidate Requirements

Education

Bachelor's Degree in Marketing, Business, Communications, Branding or related field.

Experience

Minimum 5–8 years of relevant marketing experience.

Experience in FMCG, food & beverage, food manufacturing, consumer goods or retailis strongly preferred.

Proven experience in brand management or brand development.

Experience managing marketing campaigns from strategy through execution.

Experience managing marketing budgets and measuring campaign performance.

Experience managing and developing a marketing team.

Market Knowledge

Candidate should demonstrate strong understanding of:

FMCG/food market

Modern trade and traditional trade

Malaysian food culture and consumer trends

Competitor and market positioning

Digital and offline consumer engagement

Skills

Brand strategy

Marketing planning

Campaign management

Digital marketing

Content and storytelling

Market analysis

Budget management

ROI analysis

Presentation and communication

Team leadership

Advantage

Experience with Malaysian food brands.

Experience in brand repositioning/rebranding.

Experience launching new products.

Experience working with retailers/hypermarkets.

Experience with halal/FMCG brands.

Language Skills: Malay, English, and Mandarin.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

FMCG Manufacturing 51-100 employees

EHH Food Industry Sdn. Bhd. is a proudly Malaysian food manufacturing company dedicated to delivering quality, taste, and trust through every product we make. With years of experience in the industry, we specialize in producing a wide range of noodles and food items, including yellow noodles, koay teow, laksa, tofu, wantan, pan mee, efu noodle, and yee mee. Each product is crafted with care, combining traditional flavors with modern production standards to ensure freshness, consistency, and satisfaction in every bite.

At EHH, quality is not just a promise — it’s a guarantee. Our operations are certified by HALAL (JAKIM), MESTI, GMP, HACCP, and ISO.

EHH Food Industry Sdn. Bhd. is a proudly Malaysian food manufacturing company dedicated to delivering quality, taste, and trust through every product we make. With years of experience in the industry, we specialize in producing a wide range of noodles and food items, including yellow noodles, koay teow, laksa, tofu, wantan, pan mee, efu noodle, and yee mee. Each product is crafted with care, combining traditional flavors with modern production standards to ensure freshness, consistency, and satisfaction in every bite.

At EHH, quality is not just a promise — it’s a guarantee. Our operations are certified by HALAL (JAKIM), MESTI, GMP, HACCP, and ISO.