Marketing & Brand Executive

LeadWomen; Kuala Lumpur; In loco; MYR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

LeadWomen in Kuala Lumpur is seeking a driven marketer to lead branding events and community engagement, translating strategy into compelling messaging for a corporate audience. You will drive social media, manage the WordPress site, and ensure brand consistency across campaigns.

This role requires initiative, strong communication, and the ability to collaborate across teams to deliver measurable outcomes. If you have 3+ years in marketing, events, or digital content, apply to join a

Competenze

• / 3+ years in marketing, digital content, events, or related fields.
• / Experience in event planning or campaign management.
• / Excellent written and verbal communication in English.
• / Good understanding of social media, content formats, and analytics.
• / Basic to advanced design skills (Canva, CapCut, Adobe)
• / Hands-on website management (WordPress or similar CMS) and corporate messaging.

Mansioni

• Lead planning and execution of multiple key branding events to strengthen LeadWomen’s visibility and drive new lead generation.
• Provide end-to-end marketing and branding support for community and client engagements.
• Drive growth in digital lead generation and manage social media content across platforms.
• Maintain and update WordPress website; improve UI/UX and content flow.
• Maintain brand templates and ensure communications reflect LeadWomen’s voice.
• Use analytics to improve marketing processes and performance.

Conoscenze

Critical thinking

Attention to detail

Effective communication

Initiative & ownership

Cross-functional collaboration

Corporate messaging

Strumenti

Canva

CapCut

Adobe Creative Suite

Descrizione del lavoro

We are looking for a driven and passionate individual with a strong sense of purpose, who is keen to contribute to meaningful work and organisational growth. The ideal candidate should possess strong critical thinking and problem-solving abilities, excellent attention to detail, and the confidence to engage and communicate effectively with a corporate audience. We value someone who takes initiative, demonstrates ownership and is able to translate ideas into well-executed outcomes.

[A] Branding Events & Community Engagement

Lead Key Branding Events (Flagship Initiatives)

• Lead the planning and execution of multiple key branding events to strengthen LeadWomen’s visibility and drive new lead generation.
• This includes major events / celebrations such as International Women’s Day (IWD), International Men’s Day (IMD), as well as the development of new or enhanced flagship branding events.
• Scope and scale of events may evolve based on organisational priorities and opportunities.
• Drive end-to-end execution including concept development, positioning, partnerships, marketing strategy, and audience acquisition.
• Ensure measurable outcomes including attendance, engagement, and lead conversion.

Community Programme & Event Support

• Provide end-to-end marketing and branding support for all community and client engagements.
• This includes pre-event promotion, on-ground communications, and post-event follow-ups (content, reporting, lead tracking).
• Ensure all events are aligned with brand guidelines and deliver a consistent, high-quality brand experience.

[B] Marketing, Digital Presence & Lead Generation

Social Media & Digital Marketing

• Drive growth in digital lead generation across key platforms through consistent, high-quality content and targeted campaigns.
• Manage and execute social media content across platforms, ensuring brand consistency and engagement.
• Support marketing campaigns for all programmes and initiatives.

Website Management & User Experience

• Maintain and update the organisation’s WordPress website, ensuring all content is accurate, relevant, and up to date.
• Continuously improve UI/UX and content flow to enhance user engagement and conversion.
• Plan and execute integrated marketing campaigns aligned to organisational priorities.
• Achieve targeted registration, participation, and lead generation outcomes across programmes and events.

Branding & Content Consistency

• Maintain and refresh brand templates and visual assets where needed.
• Ensure all communications reflect LeadWomen’s voice, values, and professional standards.

Digital Tools & Analytics

• Drive continuous improvement in marketing processes and performance through effective use of digital tools and analytics.

Requirements:

• Minimum of 3 years of experience in marketing, digital content, events, or related fields.
• Experience in event planning or campaign management.
• Excellent written and verbal communication skills in English.
• Good understanding of social media platforms, content formats, and analytics.
• Basic to advanced design skills (e.g. Canva, CapCut, Adobe, or similar tools).
• Strong preference for candidates with hands‑on website management experience (WordPress or similar CMS).
• Ability to translate organisational strategy into clear, compelling messaging for a corporate audience.
• Support on-ground activities for events and programmes.
• Strong multitasking skills and ability to work collaboratively across teams.