Marketing Analyst

Obiguard; Kuala Lumpur; Hybrid; MYR 72,000 - 120,000; Full time

Job summary

Obiguard is seeking a Marketing Analyst in Kuala Lumpur to turn pipeline, campaign, and product usage data into actionable insights. You will identify which channels drive qualified pipeline, which messaging resonates with security buyers, and where spend is optimized.

You will partner with founders and sales on go-to-market decisions, with a forward-deployed component for field insights. You’ll build dashboards, analyze data, run tests, and report on CAC, pipeline velocity, and

Qualifications

• 2+ years in marketing analytics, growth, or demand generation, ideally B2B SaaS or security.
• Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
• Strong written communication capable of turning a dataset into a one-paragraph recommendation.
• Able to operate with ambiguity in an early-stage environment with limited historical data.
• Genuine interest in enterprise security or AI; not required to be technical.
• Comfortable with extended client-site deployments, up to three-week on-site stints during campaigns.

Responsibilities

• Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
• Analyze website, content, and product usage data to identify what drives enterprise pipeline.
• Run and measure A/B tests on landing pages, emails, and lifecycle messaging.
• Partner with founders on positioning and messaging for new product launches and compliance frameworks.
• Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
• Monitor competitor positioning and the AI governance/AI security landscape.

Skills

SQL

Dashboards

GA4

Mixpanel

Amplitude

HubSpot

Tools

GA4

Mixpanel

Amplitude

HubSpot

Job description

Marketing Analyst – Kuala Lumpur

Turn pipeline, campaign, and product usage data into the insights that shape how Obiguard reaches security and platform teams.

Department

MARKETING

Location

Kuala Lumpur

You must be based in Kuala Lumpur / Klang Valley and already have the right to work in Malaysia. Day-to-day work can be remote within KL, but you'll come into our KL office when the business needs it. We do not sponsor visas or relocation.

Type

Full-time

Open to part-time arrangements, and we welcome internship applications for this role.

About The Role

AI governance is a new category, and how we talk about it matters as much as what we build. As Marketing Analyst, you’ll be the person who tells us what’s actually working — which channels drive qualified pipeline, which messaging resonates with security buyers, and where we’re wasting spend. You’ll partner closely with founders and sales on go-to-market decisions. This role has a forward-deployed component — you may join sales on extended on-site stints at client offices, for up to three weeks at a time, to gather field insights and support campaigns firsthand.

What you'll do

• Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
• Analyze website, content, and product usage data to identify what drives qualified enterprise pipeline.
• Run and measure A/B tests on landing pages, email campaigns, and lifecycle messaging.
• Partner with the founding team on positioning and messaging for new product launches and compliance frameworks.
• Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
• Monitor competitor positioning and the broader AI governance / AI security landscape.

What we’re looking for

• 2+ years in marketing analytics, growth, or demand generation — ideally at a B2B SaaS or security company.
• Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
• Strong written communication — you can turn a dataset into a one-paragraph recommendation.
• Comfortable operating with ambiguity in an early-stage environment with limited historical data.
• Genuine interest in enterprise security or AI — you don’t need to be technical, but you should be curious.
• Comfortable with extended client‑site deployments — this role has a forward‑deployed component, with on‑site stints of up to three weeks at a time during active campaigns and customer engagements.

Nice to have

• Experience marketing to security, compliance, or platform engineering buyers.
• Familiarity with product‑led growth motions and self‑serve funnels.
• Prior experience at a Series A/B startup.

AI risk governance for organizations shipping LLMs in production. Built by veterans of security, identity, and ML platform.

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