Market Development & Growth Specialist

Wiley; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Wiley in Malaysia is seeking a Specialist, Business and Market Development to execute specialized business development initiatives and analyze market opportunities. You will support strategic growth programs, conduct market research, and assist in partnerships and expansion initiatives.

You will lead primary research projects, develop competitive intelligence, and provide market insights to inform product roadmaps while collaborating with sales and marketing for targeted campaigns.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• Some experience in market analysis methodologies preferred.
• Skill with statistical analysis and market modeling techniques.
• Excellent research and writing skills with ability to produce high-quality analytical reports and presentations.
• Strong understanding of specific industry segments and market dynamics.
• Experience with primary and secondary research methodologies and data analysis tools.
• Communication skills with ability to present complex market information to diverse audiences.
• Global market perspective with understanding of international business development opportunities.

Responsibilities

• Execute specialized business development initiatives and provide expert analysis of market opportunities and competitive dynamics.
• Develop comprehensive market assessments and competitive intelligence reports to inform strategic decision-making.
• Support partnership development activities including due diligence, evaluation, and integration planning.
• Lead market research projects and coordinate primary research activities with external partners and industry experts.
• Provide specialized expertise for new market entry initiatives and expansion strategies.
• Develop and maintain relationships with key industry analysts, thought leaders, and market influencers.
• Support product development teams with market insights and customer feedback to inform product roadmap decisions.
• Coordinate with sales and marketing teams to develop targeted campaigns and market penetration strategies.
• Analyze market trends and emerging technologies to identify potential business opportunities and threats.
• Support M&A activities with market analysis and competitive assessment expertise.
• Develop thought leadership content including white papers, market reports, and industry presentations.
• Represent the organization at specialized industry forums and maintain expertise in specific market segments.

Skills

Market analysis

Statistical analysis

Report writing

Communication

Global market perspective

Education

Bachelor's degree in Business/Marketing/Economics

Tools

Market research tools

Data analysis tools

Job description

Wiley in Malaysia is seeking a Specialist, Business and Market Development to execute specialized business development initiatives and analyze market opportunities. You will support strategic growth programs, conduct market research, and assist in partnerships and expansion initiatives.

You will lead primary research projects, develop competitive intelligence, and provide market insights to inform product roadmaps while collaborating with sales and marketing for targeted campaigns.