Market Activation Executive

Gard Inc Sdn Bhd.; Kajang; On-site; MYR 42,000 - 62,000; Full time

Benefits offered by this job

Mileage and toll reimbursement

Event allowances

Job summary

Gard Inc Sdn Bhd is seeking a Trade Marketing Planning & Execution professional in Kajang to plan and execute trade marketing initiatives for retail growth. You will organize exhibitions, roadshows, and POSM deployment, ensuring branding consistency and post-event analysis.

The role requires 2+ years in exhibitions/events, strong multitasking, and ability to travel. Fluency in English, Bahasa Malaysia, and Mandarin/Cantonese is preferred. Working hours are Mon–Fri, with travel as needed.

Qualifications

• Minimum 2 years' experience in the exhibition or events industry.
• Strong time-management skills to handle multiple tasks effectively.
• Excellent client-facing and teamwork abilities.
• Proficiency in English, Bahasa Malaysia, and Mandarin/Cantonese.
• Willingness to travel outstation and work flexible hours.
• Diploma or Degree in Marketing, Business Administration, or a related field.

Responsibilities

• Plan and execute trade marketing initiatives to support retail sales growth and monthly targets.
• Assist in planning and execution of marketing and promotional campaigns tailored for trade and retail channels.
• Develop and coordinate promotional activities to increase brand visibility and product sell-through at retail outlets.
• Arrange, coordinate, and execute monthly trade shows, exhibitions, and promotional events.
• Ensure event materials, display, and branding reflect objectives; conduct post-event reviews.
• Plan and deploy Marketing POSM at road shows and monitor materials for quality and branding.
• Provide market intelligence reports and recommendations to support marketing and sales decisions.
• Build and maintain relationships with end users, dealers, vendors, agencies, and internal teams.
• Work closely with Sales and Marketing teams to align trade execution with brand strategy.
• Conduct market visits, retail audits, and field surveys to gather insights.

Skills

Event management

Time management

Client-facing

Teamwork

Travel willingness

Education

Diploma or Degree in Marketing

Marketing/Business Administration background

Job description

Job Summary:

Trade Marketing Planning & Execution

Plan and execute trade marketing initiatives to support retail sales growth and monthly targets.

Assist in the planning and execution of marketing and promotional campaigns tailored for trade and retail channels.

Develop and coordinate promotional activities to increase brand visibility and product sell‑through at retail outlets.

Exhibitions, Roadshows & Trade Shows

Arrange, coordinate, and execute monthly trade shows, exhibitions, and promotional events.

Ensure all event materials, display, and brand touchpoints reflect company branding and marketing objectives.

Conduct post‑event reviews to evaluate effectiveness and improvement opportunities.

POSM & Brand Visibility

Plan and deploy Marketing POSM (Point of Sale Materials) to road shows and ensure correct usage.

Monitor tradeshow’s marketing materials, displays, and branding to maintain quality, consistency, and effectiveness.

Provide recommendations to improve roadshows visibility and consumer engagement.

Conduct market visits, retail audits, and field surveys to gather insights on customer behavior and dealer’s execution.

Track competitors’ activities, promotions, pricing strategies, and market trends.

Provide market intelligence reports and recommendations to support marketing and sales decisions.

Stakeholder & Relationship Management

Build and maintain professional relationships with end users, dealers, vendors, suppliers, agencies, and internal teams.

Work closely with Sales and Marketing teams to align trade execution with overall brand strategy.

Job Requirements:

Minimum of 2 years' experience in the exhibition or events industry.

Strong time-management skills to handle multiple tasks effectively.

Excellent client-facing and teamwork abilities.

Diploma or Degree in Marketing, Business Administration, or a related field.

Willingness to travel outstation and work flexible hours as required.

Proficiency in English, Bahasa Malaysia, and Mandarin/Cantonese.

Mandarin literacy is preferred due to exposure to Mandarin-speaking retailers or clients.

Additional Benefits:

Mileage and toll reimbursement for work-related travel.

Event allowances provided during event setup or dismantling.

Working hours: Monday-Friday, from 9am to 6pm.

Join our team and be part of a dynamic environment where your contributions make a difference!