Assistant Manager – Marketing

Genting Plantations Berhad; Kulai; On-site; MYR 67,000 - 134,000; Full time

Job summary

Genting Property is seeking a Marketing and Branding professional to develop and implement branding, marketing and communications strategies. The role involves maintaining brand consistency across websites, social media, ads and presentations, and coordinating with designers, agencies and vendors.

You will also help manage project naming, corporate identity and launch preparations for current and future projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Mass Communications, Branding, Business or related field.
• Minimum four to six years of relevant experience in marketing, branding, communications or content management.
• Experience in property development, township development or related industries is preferred.
• Strong written and spoken command of English, Bahasa Malaysia and Mandarin.
• Ability to manage multiple brands, projects and stakeholders.

Responsibilities

• Develop and implement branding, marketing and communications strategies for Genting Property and its project brands.
• Maintain consistent brand identity across websites, social media, advertisements, and marketing materials.
• Establish brand standards, templates and communication processes for the Marketing Department.
• Support branding campaigns, project naming, corporate identity development, and launch prep for projects.
• Plan and manage marketing calendars and content across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Coordinate media interviews, press activities and marketing collateral development.
• Collaborate with Graphic Designer, agencies, photographers, videographers and vendors.
• Support project launches, corporate events, exhibitions and stakeholder engagements.

Skills

Brand management

Content creation

Social media management

Media coordination

Stakeholder coordination

MS 365 (PowerPoint, Word, Excel)

Education

Bachelor’s degree in Marketing / Communications / Branding

Tools

PowerPoint

Word

Excel

Canva

Adobe Photoshop

Job description

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• Support the development and implementation of branding, marketing and communications strategies for Genting Property and its project brands.
• Maintain consistent brand identity, messaging, tone and visual presentation across websites, social media, advertisements, presentations and marketing materials.
• Help establish practical brand standards, templates and communication processes for the newly established Marketing Department.
• Support branding exercises, project naming, corporate identity development, rebranding initiatives and launch preparation for existing and future projects.

Branding and Communications

• Support the development and implementation of branding, marketing and communications strategies for Genting Property and its project brands.
• Maintain consistent brand identity, messaging, tone and visual presentation across websites, social media, advertisements, presentations and marketing materials.
• Help establish practical brand standards, templates and communication processes for the newly established Marketing Department.
• Support branding exercises, project naming, corporate identity development, rebranding initiatives and launch preparation for existing and future projects.

Content and Social Media

• Plan and manage annual, monthly and weekly marketing, social media and communications calendars.
• Develop, edit and review content in English, Bahasa Malaysia and Mandarin for websites, social media, advertisements, presentations, media materials and stakeholder communications.
• Coordinate content across Facebook, Instagram, LinkedIn, TikTok, YouTube, websites and other relevant platforms.
• Capture basic photographs and short videos using a mobile phone or camera for TikTok, Instagram Reels, project updates and event coverage when required.
• Review basic content and social media performance insights to improve future communications and content planning.

Media and Marketing Materials

• Coordinate media interviews, press activities, advertorials, site visits, project announcements and other public relations activities.
• Prepare media briefs, talking points, project fact sheets, presentations and supporting materials for management and stakeholders.
• Manage the development of brochures, advertisements, presentations, project profiles, signage and other marketing collateral.
• Prepare clear briefs and coordinate the Graphic Designer, agencies, photographers, videographers and vendors through to final delivery.

Stakeholder and Project Coordination

• Coordinate with internal and external stakeholders to gather accurate project information, obtain approvals and deliver communication requirements.
• Work closely with the Senior Digital Marketing Executive and Graphic Designer on content, website updates, campaigns, visuals and marketing materials.
• Support communication requirements for project launches, corporate events, exhibitions, conferences, stakeholder engagements, awards and industry activities.
• Ensure important project milestones, partnerships, events and achievements are communicated through the appropriate corporate and project channels.

Reporting and Operational Support

• Prepare marketing reports, management presentations, project updates and upcoming action plans.
• Support quotation comparisons, purchase requisitions, marketing budget tracking, invoice verification and vendor deliverables.
• Take ownership of assigned projects and manage multiple deadlines, urgent requests and changing priorities.
• Undertake other marketing, communications, project support and administrative responsibilities assigned by management according to business and operational requirements.

Job Requirement

• Bachelor’s degree in Marketing, Communications, Public Relations, Mass Communications, Branding, Business or a related field.
• Minimum four to six years of relevant experience in marketing, branding, communications, public relations or content management.
• Experience in property development, township development, industrial property, technology, corporate marketing or a related industry is preferred.
• Strong written and spoken command of English, Bahasa Malaysia and Mandarin, as the role will coordinate with internal and external stakeholders, including business partners and stakeholders from China.
• Strong writing, editing, proofreading, presentation and stakeholder coordination skills.
• Experience developing corporate content, social media calendars, presentations and marketing collateral.
• Experience coordinating media activities, corporate events, agencies and external vendors.
• Able to manage multiple brands, projects, communication channels and stakeholder groups.
• Able to take ownership, establish new processes and work independently with limited supervision.
• Strong attention to detail and the ability to verify information before publication.
• Comfortable capturing basic photographs and short videos for social media and event coverage.
• Good working knowledge of Microsoft 365 applications, particularly PowerPoint, Word and Excel.
• Familiarity with social media platforms, website content management systems and digital communication channels.
• Ability to use Canva or Adobe Photoshop would be an advantage but is not required.
• Experience supporting rebranding initiatives, project naming or new project launches would be an advantage.
• Comfortable using artificial intelligence enabled productivity and content tools responsibly for research, planning and workflow efficiency.
• Willing to travel to project locations and occasionally work outside normal office hours for launches, events and urgent communication requirements.
• Candidates may be required to provide relevant work samples such as social media content, presentations, articles, campaign materials or branding projects.