Manager, Sales Excellence

Yeo Hiap Seng (Yeo’s); Shah Alam; On-site; MYR 150,000 - 230,000; Full time

Job summary

Yeo Hiap Seng (Yeo’s) seeks a Manager, Sales Excellence to drive governance and optimization of the Distributor Management System (DMS) across distributors in Malaysia. You will lead KPI development, data validation, and dashboards for sales, inventory, and distribution performance.

The role requires 5–7 years in Commercial Strategy or Intelligence within FMCG, strong Excel and BI tool skills, and excellent English/Malay communication.

Qualifications

• Bachelor’s degree in Finance, Economics, Business, Statistics, or related field.
• 5–7 years in Commercial Strategy, Revenue Management, or Commercial Intelligence in FMCG (F&B preferred).
• 3–5 years hands-on experience with distributor DMS in FMCG and daily sales operations.

Responsibilities

• Lead management and governance of Distributor Management System (DMS) and drive continuous improvement.
• Establish DMS policies, standards, and align capabilities with business objectives.
• Train and develop the sales team, managers, and supervisors across Merchandisers, Sales Support, and DMS/RTM projects.

Skills

Advanced Excel

English & Malay communication

Data interpretation

Education

Bachelor's degree in Finance, Economics, Business, Statistics, or related field

Tools

Power BI

Tableau

CRM

DMS

SFA

SAP

Job description

We are seeking a dynamic and strategic professional to join our team as Manager, Sales Excellence. In this role, you will lead the management, governance, and continuous improvement of our Distributor Management System (DMS), providing end-to-end visibility of sales, inventory, distribution, and execution data across our distributors.

Key Responsibilities:

• Lead the management, governance, optimization, and continuous improvement of the Distributor Management System (DMS).
• Establish DMS policies, processes, and standards. To align DMS capabilities with business objectives.
• Lead the training and development of the sales team, ensuring they are equipped with the necessary skills and knowledge.
• The objective encompasses providing training to managers and supervisors of various teams, including Merchandisers, Sales Support and supporting the execution of DMS and RTM projects.
• Distributor Data Management. Govern customer master, product master, pricing, and outlet database. Monitor data quality, completeness, and consistency. Establish data validation and audit mechanisms.
• Assist in sales commission planning with the HOD to drive effectiveness of commission to generate consistent revenue.
• Establish KPIs, metrics, and performance benchmarks to measure and enhance the effectiveness of the sales force.
• PBI for Merchandising report. Merchandiser activity system enhancement (to review with key stakeholder merchandiser activity set up in DMS, enhance tracking by add in food category, NPD and any other relevant).
• Sales Visibility & Reporting. Develop and maintain dashboards for Sales performance, Distribution coverage, Inventory management, Outlet productivity, Sales force effectiveness.
• Prepare performance reports and actionable insights for management after identify gaps, inefficiencies, and improvement opportunities

Qualifications:

• Bachelor's degree in Finance, Economics, Business, Statistics, or a related field.
• Minimum of 5-7 years of experience in Commercial Strategy, Revenue Management, or Commercial Intelligence within the FMCG industry, preferably Food & Beverage.
• 3-5 years of hands-on experience with distributor DMS in FMCG, with a strong understanding of daily sales operations.
• Advanced proficiency in Excel; experience with BI tools such as Power BI or Tableau is a plus.
• Familiarity with sales systems including CRM, DMS, and SFA; knowledge of SAP is advantageous.
• Ability to interpret large data sets and translate insights into actionable strategies.
• Basic project management skills and DMS training is preferred.
• Excellent communication skills in English and Malay; proficiency in Mandarin or Cantonese is a plus.

Professional Skills & Attributes:

• Strong commercial mindset and problem-solving skills.
• Excellent stakeholder management and communication abilities.
• High attention to detail with strategic thinking capability.
• Ability to thrive in a fast-paced, results-driven environment.

Why Join Us? Be part of a forward-thinking organization that values innovation, collaboration, and continuous improvement. This is an exciting opportunity to make a significant impact on our sales operations and contribute to our growth in the Malaysia market.