Manager, Promotion Mechanics Operations (User Incentives & Vouchers)

Lazada; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada in Malaysia is seeking a data-driven analyst to join the Vouchers and User Incentive Team. You will collaborate with regional and local stakeholders to shape voucher mechanics and campaigns, focusing on growth and efficiency.

You will manage end-to-end voucher operations, monitor performance, and develop governance, dashboards, and processes to maximize impact within budget. A strong analytical background and experience in e-commerce analytics are essential.

Qualifications

• Degree in Computer Science / Statistics / Business Management or equivalent.
• 5–7 years in analytics, performance marketing, or similar quantitative roles; e-commerce/tech experience is a plus.
• Data-driven mindset with ability to derive actionable insights and recommendations.
• Strong MS Excel; SQL knowledge is a plus; able to build quantitative models.

Responsibilities

• Design voucher strategies with regional and country stakeholders and align with growth targets.
• Execute voucher operations from creation to on-site setup and budgeting.
• Optimise processes to monitor performance and maximize impact within budget.
• Support cross-country analyses and share learnings with wider teams.
• Collaborate with local and regional teams to establish governance and dashboards.
• Engage senior stakeholders to review strategies impacting country performance.

Skills

Analytics

Performance marketing

Promotion mechanics

SQL

Excel

Education

Bachelor's degree or equivalent

Tools

SQL

Excel

Job description

Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximizing returns on cost. We are looking for talents to join our voucher and user incentives team in Lazada.

Key responsibilities include:

• Design! Work with Regional and Malaysia Country stakeholders to support the voucher and mechanics strategy for both campaign basis and BAU basis, including alignment with targets to strengthen user and buyer growth, as well as experimenting methodologies (i.e. AB-testing)
• Execute! Liaise with cross-functional stakeholders and ensure the operational plan runs smoothly from vouchers creation to onsite set-up as well as performance and budget tracking
• Optimise! Develop process and cadence to monitor voucher and mechanics performance to maximize impact based on the given budget and steer decision-making
• Analysis! Support cross-country analysis framework on voucher and mechanics’ performance analysis with insights to continually refine spend strategy/budget allocation as well as identify key learnings and share best practices with the wider teams
• Collaborate! Work closely with multiple teams locally and regionally to develop structure and fundamental governance/ SOPs and dashboard for clear visibilities across countries
• Engage! Review strategies with senior stakeholders with direct impact on the country’s performance

Job Requirements:

• Degree in Computer Science / Statistics / Business Management or its equivalent
• More than 5-7 years of working experience in analytics, performance marketing, promotion & mechanics management, consulting or other quantitative positions. Prior experience in e-commerce / tech industry is a plus
• Excellent business acumen with data-driven approach – able to identify trends and generate insights, display problem-solving skillsets and translate findings into key actions and recommendation
• Solid analytical skills and advanced usage of MS Excel, SQL is a plus
• Able to build quantitative models, comfortable in pulling and manipulating data, aggregate quantitative and qualitative datasets to make decisions
• Results driven, with excellent interpersonal and communication/presentation skills to collaborate with across teams as well as break boundaries from planning to implementation/execution
• Eagerness to make an impact at what you do, highly motivated and proactive - someone who is adaptable to manage frequent pivots in priorities and thrives in a fast-paced environment
• Willingness to actively manage e2e voucher operations - including real-time monitoring, voucher creation, and balance top-ups – to ensure seamless delivery during both campaign and BAU days
• Good attention to detail, organized and can independently manage own time and tasks