Retail Buyer(FMCG/EL)

Lazada; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

Lazada is seeking a results-driven professional in Kuala Lumpur to lead pricing, brand partnerships, and profitability initiatives within a fast-growing e-commerce environment.

You will manage P&L, optimize assortments, and collaborate with cross-functional teams to maximize revenue and margins. Fluency in English and Bahasa Malaysia is required for communication across regions.

Qualifications

• Bachelor's degree as stated in the requirements.
• Proven track record in managing and growing key accounts.
• Strong negotiation and interpersonal skills.

Responsibilities

• Develop and implement pricing strategies to protect margins and stay competitive.
• Manage P&L, cost structures, and promotional budgets for profitability.
• Secure brand funding for platform promotions, vouchers, and exclusive deals.
• Optimize category performance using sales data, trends, and profitability reports.
• Identify new business opportunities to grow revenue and reduce costs.
• Own brand relationships and align with Lazada's strategic priorities.
• Lead brand planning with top FMCG brands to drive growth.

Skills

Key account management

Negotiation

Data analysis

E-commerce

Relationship building

English proficiency

Bahasa Malaysia proficiency

Education

Bachelor's degree in Business/Marketing/Supply Chain or related field

Job description

• - Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• - Manage P&L, cost structures, and promotional budgets to maximize profitability.
• - Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• - Optimize category performance by analyzing sales data, market trends, and profitability reports.
• - Identify new business opportunities to increase revenue and reduce operational costs.

Brand Management & Business Development

• - Own brand relationships and ensure alignment with Lazada's strategic priorities.
• - Lead Business Planning with top FMCG brands to drive growth.
• - Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• - Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• - Stay ahead of market trends and competitor activities to refine brand strategies.

Inventory & Assortment Excellence

• - Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• - Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• - Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• - Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• - Implement clearance strategies for slow-moving stocks while maintaining margin targets.

Cross-Functional Collaboration

• - Partner with marketing, operations, and finance teams to execute brand and profitability strategies.
• - Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• - Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

Requirements:

• - Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
• - Minimum of 3 years of experience in key account management, preferably in the e-commerce or retail industry.
• - Proven track record in managing and growing key accounts, achieving sales targets, and fostering long-term partnerships.
• - Strong negotiation and interpersonal skills, with the ability to influence and build relationships at all levels.
• - Familiarity with the Malaysian retail market and its dynamics, as well as an understanding of the e-commerce landscape.
• - Excellent analytical skills, with the ability to interpret data and make strategic decisions based on insights.
• - Agile, adaptable, and capable of thriving in a dynamic, high-growth environment.
• - Fluency in English and Bahasa Malaysia is required, as this role involves frequent collaboration with colleagues across multiple countries. Proficiency in additional languages is a plus.