Senior Voucher Operations & Growth Analytics Lead

Lazada; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada in Malaysia is seeking a data-driven analyst to join the Vouchers and User Incentive Team. You will collaborate with regional and local stakeholders to shape voucher mechanics and campaigns, focusing on growth and efficiency.

You will manage end-to-end voucher operations, monitor performance, and develop governance, dashboards, and processes to maximize impact within budget. A strong analytical background and experience in e-commerce analytics are essential.

Qualifications

• Degree in Computer Science / Statistics / Business Management or equivalent.
• 5–7 years in analytics, performance marketing, or similar quantitative roles; e-commerce/tech experience is a plus.
• Data-driven mindset with ability to derive actionable insights and recommendations.
• Strong MS Excel; SQL knowledge is a plus; able to build quantitative models.

Responsibilities

• Design voucher strategies with regional and country stakeholders and align with growth targets.
• Execute voucher operations from creation to on-site setup and budgeting.
• Optimise processes to monitor performance and maximize impact within budget.
• Support cross-country analyses and share learnings with wider teams.
• Collaborate with local and regional teams to establish governance and dashboards.
• Engage senior stakeholders to review strategies impacting country performance.

Skills

Analytics

Performance marketing

Promotion mechanics

SQL

Excel

Education

Bachelor's degree or equivalent

Tools

SQL

Excel

Job description

Lazada in Malaysia is seeking a data-driven analyst to join the Vouchers and User Incentive Team. You will collaborate with regional and local stakeholders to shape voucher mechanics and campaigns, focusing on growth and efficiency.

You will manage end-to-end voucher operations, monitor performance, and develop governance, dashboards, and processes to maximize impact within budget. A strong analytical background and experience in e-commerce analytics are essential.