Manager, Product Management

DKSH Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

DKSH Malaysia Sdn Bhd is seeking a Marketing professional to plan, organize and implement activities across advertising, promotions, product management, and trade marketing in line with department objectives. You will manage P&L of appointed agencies, execute the Marketing Working Budget, and strengthen client relationships to drive brand awareness and sell-through.

The ideal candidate will coordinate with sales teams on trade terms, gather market data, and ensure activities stay within budget

Responsibilities

• Plan, organize and implement marketing activities across advertising, promotions, product management and trade marketing.
• Manage the P&L of the appointed agencies within the portfolio and ensure yearly objectives are met through sound marketing strategies.
• Execute on the approved Marketing Working Budget (MWB) and optimize funds to build brand awareness and promote sell-through.
• Strengthen mutually beneficial trading relationships with clients by delivering on agreed objectives.
• Gather market trends, market share and competitive information to guide the effectiveness of marketing activities.
• Balance brand-building activities (media, PR, events, launches, sampling) with product education and trade marketing activities (POSM, displays, campaigns).
• Coordinate with Sales on retailer terms and ensure trade investments align with department profit objectives.

Job description

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

Key responsibilities

Manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans

Work and execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through

Continuously strengthen mutually beneficial trading relationship with clients through enhancing value and meeting agreed objectives

Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities

Ensure optimum balance between various marketing activities: Brand building exercises (media advertising, PR/ event sponsorships, product launches, sampling etc), Product / Category Education (internal & external product trainings, webinars etc), All trade marketing activities (for example POSM deployment, promoters, fixtures, display stands, planogram, trade campaigns etc), Consumer marketing (sampling, bundle buys, gift with purchase, digital /ecommerce platforms etc)

Ensure all marketing activities are within allocated A&P budget determined for relevant agencies

Ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms

Liaise closely with clients to secure full or partial activities funding ad-hoc activities

Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

Determine merchandising standards as custodian of the brand's image at retail level

About you

Participate and support any teamwork activities

Conduct or make available scheduled product trainings to internal team and external

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.