Manager, Portfolio Optimization

Sun Life Malaysia Assurance Berhad; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Medical

Dental

Birthday Leave

Public Holiday Replacement Leave

Job summary

Sun Life Malaysia Assurance Berhad is seeking a data-driven professional to drive growth in the existing customer portfolio through segmentation, cross-sell and upsell strategies. You will develop targeted campaigns, work with Distribution, Product, Data Analytics and Marketing, and oversee end-to-end cross-sell portfolios.

You will identify protection gaps, craft value propositions, and oversee campaign delivery with a focus on customer value, revenue, and ROI across channels.

Qualifications

• Bachelor's degree in marketing, business administration, economics, finance or related field.
• Approximately 5 years of relevant experience in insurance, banking or financial services.
• Experience in customer segmentation, cross-selling and campaign management is strongly preferred.

Responsibilities

• Develop and execute strategies to optimize the value of the existing customer portfolio.
• Partner with Data Analytics to define segments and campaign eligibility criteria.
• Create cross-sell, upsell and next-best-offer strategies based on customer data.
• Collaborate with Product, Underwriting, Distribution and Marketing on offers and narratives.
• Own the cross-sell campaign pipeline and annual/quarterly roadmaps.
• Evaluate opportunities by value, revenue, ROI and resource needs.
• Lead campaigns from ideation to implementation with clear ownership and milestones.
• Coordinate cross-functional workstreams across data, product, underwriting, operations, finance and marketing.
• Design customer engagement journeys across advisor, partner and digital touchpoints.
• Profile priority client segments to define target needs and commercial potential.

Skills

Cross-sell strategy

Campaign management

Customer segmentation

Portfolio analytics

Data-driven decision making

Communication

Stakeholder management

Microsoft Excel

Power BI

PowerPoint

Education

Bachelor's degree in marketing/Business Administration/Economics/Finance

Tools

Power BI

CRM tools

Job description

To drive growth and optimize the value of Sun Life Malaysia's existing customer portfolio through data-led segmentation, cross-sell and upsell strategies, targeted campaign development and disciplined execution across distribution channels. The role identifies customer needs and protection gaps, develops relevant value propositions, and oversees the end-to-end cross-sell campaign portfolio in partnership with Distribution, Product, Data Analytics, Underwriting, Marketing, Operations, Client Engagement, Digital, Finance and other key stakeholders.

Key responsibilities

Develop and execute strategies to optimize the value of the existing customer portfolio, analyzing customer demographics, product holdings, policy tenure, life stage, financial behavior and engagement patterns to identify protection and financial planning gaps.

Partner with Data Analytics to seize opportunities, define actionable segments and establish campaign eligibility criteria.

Develop structured cross-sell, upsell and next-best-offer strategies based on customer needs, existing holdings, life stage, financial profile and prior underwriting outcomes.

Work with Product, Underwriting, Distribution and Marketing to create differentiated, customer-relevant offers and sales narratives.

Own and maintain the organization's cross-sell campaign pipeline and annual or quarterly roadmap.

Evaluate and prioritize opportunities based on customer value, revenue or annualized first-year premium potential, strategic importance, conversion potential, cost, return on investment, complexity and resource needs.

Oversee campaigns from ideation through implementation, monitoring and closure, with clear objectives, ownership, milestones, risks and success measures.

Coordinate cross-functional workstreams covering data and leads, product, underwriting, operations, finance, legal, compliance, marketing, client engagement, sales enablement, reporting and digital support.

Design customer engagement and re-engagement journeys across advisor, partner and digital touchpoints.

Identify and profile priority client segments using demographic, life-stage, financial, behavioural, product-holding and channel data to define target needs, eligibility and commercial potential.

About you

Bachelor's degree in marketing, Business Administration, Economics, Finance, or a related field.

Approximately 5 years of relevant experience in insurance, banking, financial services, customer portfolio management, bancassurance, customer relationship management, marketing strategy or campaign management.

Experience in customer segmentation, cross-selling, portfolio analytics or campaign management is strongly preferred.

Good understanding of insurance products, customer lifecycle and distribution channels.

Proven experience managing cross-functional projects and stakeholders from strategy through implementation.

Ability to translate customer and portfolio data into actionable commercial strategies.

Strong analytical, problem-solving, management communication and presentation capabilities.

Customer portfolio analysis, segmentation and opportunity sizing.

Cross-sell, campaign and client value proposition development.

Microsoft Excel and PowerPoint; Power BI, customer relationship management or data visualization tools are advantageous.

Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad is a joint venture by Sun Life Assurance Company of Canada and Khazanah Nasional Berhad.

As a life insurance and Family Takaful provider, Sun Life Malaysia offers a comprehensive range of products and services to Malaysians across the country.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad is a joint venture by Sun Life Assurance Company of Canada and Khazanah Nasional Berhad.

As a life insurance and Family Takaful provider, Sun Life Malaysia offers a comprehensive range of products and services to Malaysians across the country.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Perks and benefits Medical Dental Birthday Leave, Public Holiday Replacement Leave &