Manager - Personal Financial Services (Project, Business Campaign & Analytics)

HLB; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank in Malaysia is seeking a senior data analytics professional to translate complex data into strategic insights that drive growth and operational excellence. You will lead quantitative modeling, data pipelines, and dashboarding with SQL, Python, Tableau, and Power BI, partnering with product and marketing teams to optimize campaigns and inform leadership decisions.

This is a full-time, on-site role based in Kuala Lumpur, offering opportunities to influence key financial goals

Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Engineering, Statistics, or a related field.
• Minimum 5+ years of hands-on experience in Data Analytics, Data Engineering, or Data Science roles with focus on business analysis.
• Strong programming proficiency in SQL and Python (SAS or R is a plus). Familiarity with data visualization tools (Tableau, Power BI).Experience with campaign management systems and leads management data flows.
• Excellent communication and interpersonal skills, with ability to bridge technical teams and business stakeholders; strong business acumen and decision-making impact.

Responsibilities

• Quantitative & Predictive Modeling: Apply advanced quantitative methods and data mining techniques to manage large datasets, formulate insights, and build predictive models.
• Data-Driven Strategy & Campaign Optimization: Partner with product and marketing teams to identify sales, acquisition, retention, and cross-sell opportunities through analytics.
• Data Modeling & Architecture: Translate business requirements into data models for leads, channel, and campaign management.
• Advanced Analytics Execution: Use SQL, Python, SAS/R to design analyses, track KPIs, and build reporting frameworks.
• Business Insights & Leadership Support: Deliver executive-ready summaries to empower leadership decisions.
• Data Visualization & Reporting: Build dashboards using Tableau or Power BI to democratize data access across teams.

Skills

SQL

Python

Data Visualization

Data Modeling

Education

Bachelor’s or Master’s in CS/Data Science/Engineering/Statistics

Tools

Tableau

Power BI

Campaign management systems

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key responsibilities

• Quantitative & Predictive Modeling: Apply advanced quantitative methods and data mining techniques to manage large datasets, formulate insights, and build predictive models to uncover business opportunities and drive strategic growth.
• Data-Driven Strategy & Campaign Optimization: Partner closely with product and marketing teams to identify sales, acquisition, customer retention, and cross-sell opportunities through tailored marketing analytics.
• Data Modeling & Architecture: Translate complex business requirements into conceptual, logical, and physical data models. Understand and articulate the end-to-end processes and components of Leads, Channel, and Campaign Management.
• Advanced Analytics Execution: Utilize SQL, Python, R, SAS, and other analytical tools to design custom analyses, track key performance metrics, and build reporting frameworks.
• Business Insights & Leadership Support: Translate raw data into executive-ready summaries and deliver high-impact business insights that empower leadership to refine overall strategy.
• Data Visualization & Reporting: Build and maintain interactive dashboards using tools like Tableau or Power BI to democratize data access across technical and non-technical teams.
• Strategic Alignment: Ensure all analytics initiatives directly align with the Division’s and Bank’s overall strategic intents and annual financial goals.

Qualifications and Experience

• Education: Bachelor’s or Master’s degree in Computer Science, Data Science, Engineering, Statistics, or a related field.
• Experience: Minimum 5+ years of hands-on experience in Data Analytics, Data Engineering, or Data Science roles, with a strong focus on business analysis.
• Technical Skills: Strong programming proficiency in SQL and Python (SAS or R is a plus).Demonstrated familiarity with data visualization tools (e.g., Tableau , Power BI ).Experience with campaign management systems and leads management data flows.
• Soft Skills: Good communication and interpersonal skills, with a proven ability to bridge the gap between technical data teams and business stakeholders.Strong business acumen with a track record of delivering insights that directly influence decision-making.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.