Business Title Manager - Personal Financial Services (Project, Business Campaign & Analytics)

Hong Leong Bank; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks an experienced analytics professional to apply advanced quantitative methods to uncover business opportunities and drive growth. You will work with product and marketing to optimize campaigns using SQL, Python, and visualization tools.

You will translate requirements into data models, build dashboards, and deliver executive-ready insights that support strategic decisions across the bank.

Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Engineering, Statistics, or related field.
• 5+ years of hands-on experience in Data Analytics, Data Engineering, or Data Science with a strong business-analysis focus.
• Strong programming in SQL and Python; familiarity with SAS or R; experience with data visualization tools like Tableau or Power BI.

Responsibilities

• Quantitative & Predictive Modeling to identify opportunities and growth.
• Data-Driven Strategy & Campaign Optimization with product/marketing teams.
• Data Modeling & Architecture for leads, channels, and campaigns.
• Advanced Analytics Execution using SQL, Python, SAS/R to design analyses and reporting.
• Translate data into executive-ready insights for leadership decisions.
• Data Visualization & Reporting with Tableau/Power BI for organization-wide access.
• Ensure analytics initiatives align with bank's strategic goals.

Skills

SQL

Python

SAS/R

Tableau/Power BI

Campaign management

Leads data flows

Communication

Business acumen

Education

Bachelor’s or Master’s in CS/Data Science

Tools

Tableau

Power BI

SAS

R

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key responsibilities

• Quantitative & Predictive Modeling: Apply advanced quantitative methods and data mining techniques to manage large datasets, formulate insights, and build predictive models to uncover business opportunities and drive strategic growth.
• Data-Driven Strategy & Campaign Optimization: Partner closely with product and marketing teams to identify sales, acquisition, customer retention, and cross-sell opportunities through tailored marketing analytics.
• Data Modeling & Architecture: Translate complex business requirements into conceptual, logical, and physical data models. Understand and articulate the end-to-end processes and components of Leads, Channel, and Campaign Management.
• Advanced Analytics Execution: Utilize SQL, Python, R, SAS, and other analytical tools to design custom analyses, track key performance metrics, and build reporting frameworks.
• Business Insights & Leadership Support: Translate raw data into executive-ready summaries and deliver high-impact business insights that empower leadership to refine overall strategy.
• Data Visualization & Reporting: Build and maintain interactive dashboards using tools like Tableau or Power BI to democratize data access across technical and non-technical teams.
• Strategic Alignment: Ensure all analytics initiatives directly align with the Division’s and Bank’s overall strategic intents and annual financial goals.

Qualifications and Experience

• Education: Bachelor’s or Master’s degree in Computer Science, Data Science, Engineering, Statistics, or a related field.
• Experience: Minimum 5+ years of hands-on experience in Data Analytics, Data Engineering, or Data Science roles, with a strong focus on business analysis.
• Technical Skills:Strong programming proficiency in SQL and Python (SAS or R is a plus). Demonstrated familiarity with data visualization tools (e.g., Tableau, Power BI). Experience with campaign management systems and leads management data flows.
• Soft Skills:Good communication and interpersonal skills, with a proven ability to bridge the gap between technical data teams and business stakeholders. Strong business acumen with a track record of delivering insights that directly influence decision-making.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.