Business Title Manager - Personal Financial Services (Project, Business Campaign & Analytics)

HLB; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

Hong Leong Bank, a leading financial institution in Malaysia, seeks a seasoned data analytics professional to turn complex data into strategic insights. You will build predictive models, dashboards, and reports that inform product, marketing, and growth initiatives across Malaysia.

Collaborating with cross-functional teams, you will translate business questions into rigorous analyses, maintain data quality, and communicate findings to executives, shaping decisions and driving measurable results.

Qualifications

• Bachelor's or Master's degree in CS/Data Science/Engineering/Statistics or related field.
• 5+ years hands-on data analytics/engineering/science with business focus.
• Proficient in SQL and Python; familiarity with SAS or R is a plus.
• Experience with Tableau and Power BI for data visualization.

Responsibilities

• Apply quantitative methods and data mining to manage large datasets and build predictive models.
• Identify sales, acquisition, retention and cross-sell opportunities through analytics.
• Translate business requirements into data models; manage leads, channels, and campaigns.
• Design analyses, track KPIs, and build reporting frameworks.
• Deliver executive-ready insights to influence strategic decisions.
• Develop interactive dashboards to democratize data access across teams.
• Ensure analytics initiatives align with bank-wide strategic goals.

Skills

SQL

Python

SAS

R

Tableau

Power BI

Campaign management

Leads data flows

Data analysis

Business analytics

Education

Bachelor's or Master's degree

Related field (CS/DS/Eng/Stats)

Tools

SAS

R

Tableau

Power BI

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key responsibilities

• Quantitative & Predictive Modeling: Apply advanced quantitative methods and data mining techniques to manage large datasets, formulate insights, and build predictive models to uncover business opportunities and drive strategic growth.
• Data-Driven Strategy & Campaign Optimization: Partner closely with product and marketing teams to identify sales, acquisition, customer retention, and cross-sell opportunities through tailored marketing analytics.
• Data Modeling & Architecture: Translate complex business requirements into conceptual, logical, and physical data models. Understand and articulate the end-to-end processes and components of Leads, Channel, and Campaign Management.
• Advanced Analytics Execution: Utilize SQL, Python, R, SAS, and other analytical tools to design custom analyses, track key performance metrics, and build reporting frameworks.
• Business Insights & Leadership Support: Translate raw data into executive‑ready summaries and deliver high‑impact business insights that empower leadership to refine overall strategy.
• Data Visualization & Reporting: Build and maintain interactive dashboards using tools like Tableau or Power BI to democratize data access across technical and non‑technical teams.
• Strategic Alignment: Ensure all analytics initiatives directly align with the Division’s and Bank’s overall strategic intents and annual financial goals.

Qualifications and Experience

• Education: Bachelor’s or Master’s degree in Computer Science, Data Science, Engineering, Statistics, or a related field.
• Experience: Minimum 5+ years of hands‑on experience in Data Analytics, Data Engineering, or Data Science roles, with a strong focus on business analysis.
• Technical Skills: Strong programming proficiency in SQL and Python (SAS or R is a plus).Demonstrated familiarity with data visualization tools (e.g., Tableau , Power BI ).Experience with campaign management systems and leads management data flows.
• Soft Skills: Good communication and interpersonal skills, with a proven ability to bridge the gap between technical data teams and business stakeholders.Strong business acumen with a track record of Delivering insights that directly influence decision‑making.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital‑at‑the‑Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.