Manager - Demand Planning (ExD)

The HEINEKEN Company; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

The HEINEKEN Company in Malaysia is seeking a strategic Demand Planning Manager (ExD) to lead end-to-end demand planning for our sell-out business. You will work with the Regional Planning Hub and cross-functional teams to translate market intelligence into accurate demand plans, optimise inventory and support business growth.

You will align baseline forecasts with local insights, manage forecasting for promotions and launches, facilitate S&OP and Business Building processes, and collaborate

Qualifications

• Bachelor’s degree in a relevant field is required.

Responsibilities

• Lead end-to-end demand planning by aligning baseline forecasts with local market insights and commercial priorities.
• Develop and maintain robust demand plans by integrating statistical forecasts with promotions, new product launches and events.
• Facilitate monthly S&OP and Business Building processes, ensuring cross-functional alignment on demand plans and key decisions.
• Collaborate with Commercial teams to understand customer/trends and improve forecast quality.
• Drive risk and opportunity management through scenario planning and timely escalation of issues.
• Monitor forecast performance using KPIs and identify opportunities for continuous improvement.
• Build strong relationships with Commercial, Supply Planning, Finance and Regional teams to enable effective decision making.

Education

Bachelor's Degree in Supply Chain Management, Business Administration, Industrial/Operations Engineering or a related discipline

Job description

At HEINEKEN Malaysia, we're looking for a strategic and collaborative Demand Planning Manager (ExD) to lead the end-to-end demand planning process for our sell-out business. Working closely with the Regional Planning Hub and cross-functional teams, you'll transform market intelligence into accurate demand plans that drive product availability, optimise inventory and support business growth.

What You'll Do

• Lead the demand planning process by aligning Hub-generated baseline forecasts with local market intelligence and commercial priorities.
• Develop and maintain robust demand plans by integrating statistical forecasts with commercial activities, including promotions, new product launches and market events.
• Facilitate the monthly Business Building Meeting and S&OP process, ensuring cross-functional alignment on demand plans and key business decisions.
• Partner with Commercial teams to understand customer and consumer trends, challenge assumptions where appropriate, and improve forecast quality.
• Drive demand-related risk and opportunity management through scenario planning, mitigation strategies and timely escalation of key issues.
• Monitor forecast performance using KPIs such as Forecast Accuracy and Forecast Bias, identifying insights and continuous improvement opportunities.
• Champion continuous improvement initiatives to enhance demand planning processes, forecast transparency and collaboration between local teams and the Regional Planning Hub.
• Build strong relationships with Commercial, Supply Planning, Finance and Regional stakeholders to enable effective decision-making and business performance.

What You'll Bring

• Bachelor's Degree in Supply Chain Management, Business Administration, Industrial/Operations Engineering or a related discipline.
• Minimum 3–5 years of experience in Demand Planning, Supply Chain Planning or Commercial Planning, preferably within an FMCG or fast-moving consumer goods environment.
• Proven experience facilitating S&OP, Demand Review or Business Building processes and driving cross-functional alignment.
• Experience working with a Regional Planning Hub or central planning organisation is an advantage.
• Strong knowledge of demand forecasting principles, S&OP and integrated supply chain planning.
• Excellent analytical skills with the ability to interpret data, identify trends and make sound business recommendations.
• Proficiency in Microsoft Excel and reporting or visualisation tools such as Power BI; experience with planning systems is an advantage.
• Strong communication, stakeholder management and influencing skills, with a continuous improvement mindset.