Manager, Customer Analytics SEA

PUMA Gruppe; Shah Alam; On-site; MYR 70,000 - 110,000; Full time

Job summary

PUMA Gruppe seeks a results-driven professional to lead CRM and customer analytics strategies. The role focuses on leveraging data insights to enhance customer engagement, improve loyalty programs, and optimize marketing efforts, fostering a creative environment within a diverse team in South East Asia.

Qualifications

• Minimum 5-6 years of experience in Data/Commercial Analytics/Revenue/Pricing.
• Previous experience with E-Commerce Fashion Retailer/FMCG is desirable.
• Advanced proficiency in MS Office, especially Excel & PowerPoint.

Responsibilities

• Analyze customer behavior and develop segmentation strategies.
• Manage CRM strategies and enhance customer lifecycle stages.
• Monitor campaign effectiveness and refine messaging for better results.

Skills

Data storytelling

Customer analytics

Segmentation strategies

CRM platforms

Loyalty programs

Education

Bachelor’s Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA

Tools

Tableau

Power BI

SQL

Excel

R

Python

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

Education: Bachelor’s Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA

Professional: Minimum 5-6 years of experience in Data/Commercial Analytics/Revenue/Pricing. Previous experience working for E-Commerce Fashion Retailer / FMCG is desirable.

IT Skills: Advanced Proficiency in MS Office (Excel & PowerPoint), data storytelling skills using visualization tools like Tableau or Power BI, SQL, and programming skills (R, Python) a plus.

Your Mission

This role is for a results-driven professional to lead and execute strategies that drive incremental revenue through CRM and loyalty programs. It involves managing customer analytics, CRM platforms, segmentation, and lifecycle marketing initiatives. The role collaborates with cross-functional teams to optimize customer interactions and improve overall customer lifetime value by leveraging data insights, automation, and personalization.

Tasks include:

1. Analyze customer behavior, purchase trends, and engagement patterns to develop data-driven segmentation strategies. Generate insights to optimize marketing campaigns and customer journeys, and present findings to stakeholders with actionable recommendations.
2. Develop and implement CRM strategies to enhance customer lifecycle stages, automate workflows, and personalize communication to increase engagement and reduce churn. Ensure CRM systems are integrated with marketing, sales, and customer service platforms.
3. Monitor campaign effectiveness through key metrics, conduct A/B testing, and refine messaging and targeting for better results. Collaborate with marketing teams for continuous optimization.
4. Design and manage customer loyalty programs to encourage repeat purchases and brand advocacy. Analyze loyalty data, refine reward structures, and develop targeted retention campaigns.
5. Leverage customer data and CRM insights to personalize online and in-store experiences, optimize sales and conversions, and implement targeted promotions and recommendations to boost revenue.

PUMA is committed to equal opportunity employment and supports a diverse workforce across 51 countries. We foster an inclusive environment free from harassment and discrimination.

Join us in South East Asia and be part of PUMA SEA. Our Marketing team is dynamic, engaged, and creative, working directly with consumers to craft impactful stories that reach PUMA fans worldwide.