Manager - Branding, Events & CDL Academy

YTL Cement Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

YTL Cement Berhad is seeking a Manager of Branding, Events & CDL Academy to strengthen the Group’s brand, lead the in‑house design team and deliver high‑quality corporate events and brand activations. The role involves managing CDL Academy programmes, collaborating with industry bodies, universities and government agencies for knowledge sharing and industry development.

The candidate will translate business objectives into compelling brand experiences, oversee campaigns, and coordinate across

Qualifications

• Bachelor-level degree in Communications, Marketing, Branding, Design, Public Relations, Business, Event Management or related field.
• Minimum 8–10 years of branding, events, marketing or corporate communications experience.
• Experience leading an in-house creative/design team with direction and multi-project management.
• Strong track record in planning and executing corporate events, conferences, exhibitions, launches or stakeholder programmes.
• Experience maintaining consistent corporate identity across multiple platforms.
• Experience coordinating with senior management across multiple business units.

Responsibilities

• Lead and manage the in-house design team with clear creative direction.
• Develop and maintain the Group’s corporate brand strategy and guidelines.
• Plan end-to-end corporate events, conferences and exhibitions including budgeting and logistics.
• Oversee brand campaigns and activations, external agencies and vendors.
• Coordinate CDL Academy programmes and industry collaborations with partners.
• Collaborate with senior management to deliver branding, events and academy initiatives.

Skills

Brand management

Creative direction

Event management

Stakeholder engagement

Project management

Leadership & people management

Communication

Digital tools

Education

Bachelor's degree in Communications/Marketing/Branding/Design/Public Relations/Event Management

Tools

Adobe Creative Suite

Job description

Manager - Branding, Events & CDL Academy

The Manager, Branding, Events & CDL Academy is responsible for strengthening and managing YTL Cement Group’s brand, leading the in‑house design team, delivering high-quality corporate events and brand activations, and managing the programmes and activities of CDL Academy.

The role requires a hands‑on manager with a strong creative eye and execution capabilities, who can translate business and communication objectives into effective brand experiences and take projects from concept through to delivery.

For CDL Academy, the Manager will coordinate programmes and strategic collaborations with industry bodies, professional institutions, universities, government agencies and other partners to advance knowledge sharing, innovation and industry development.

Brand Management

Develop, implement and maintain the Group’s corporate brand strategy, positioning, visual identity and brand guidelines.

Ensure consistent application of the YTL Cement brand across business units, corporate materials, events, exhibitions, digital platforms and other stakeholder touchpoints.

Lead In‑house Design Team

Lead and manage the in‑house design team, providing creative direction and ensuring high standards of design and execution.

Oversee the team's workload, priorities and timelines, ensuring that creative resources are effectively deployed across the Group.

Review and guide creative output across corporate materials, campaigns, presentations, digital content, events, exhibitions and other brand applications.

Develop the capabilities of the design team and encourage creativity, innovation and continuous improvement.

Brand Development & Creative Execution

Translate communication and business objectives into effective creative concepts and brand experiences.

Develop and oversee brand campaigns, corporate materials, collaterals and other initiatives that strengthen the Group’s visibility and positioning.

Manage external creative agencies, production houses and specialist vendors where additional expertise or capacity is required.

Event Management

Lead the end-to-end planning and execution of corporate events, conferences, symposiums, exhibitions, product launches, stakeholder engagements and other Group events.

Responsibilities include concept development, budgeting, programme planning, venue selection, vendor management, creative direction, branding, production, logistics, guest experience and on‑site execution.

Exhibitions & Brand Activations

Plan and manage the Group’s participation in industry exhibitions and conferences.

Lead the development of booth concepts, displays, interactive experiences, collateral and engagement activities to create a strong and memorable brand presence.

Plan, manage and coordinate CDL Academy programmes, including Masterclasses, technical seminars, symposiums, workshops, industry engagements and other learning initiatives.

Work closely with internal technical experts and external partners to develop relevant programmes and ensure professional delivery.

Develop and manage strategic collaborations with universities, professional institutions, industry bodies, government agencies and other partners.

Coordinate MoUs and other collaborations, including programme development, implementation, stakeholder engagement and follow‑up.

Work with the Director of Communications and relevant stakeholders to further develop CDL Academy as a platform for knowledge sharing, innovation and industry development.

Identify opportunities for new programmes, partnerships and initiatives that support the Academy's objectives and contribute to the advancement of the construction industry.

Stakeholder & Cross-functional Coordination

Work closely with senior management, business units, technical teams, Sales, Sustainability, Human Resources and other functions to deliver branding, events and CDL Academy initiatives.

Build and maintain effective working relationships with external stakeholders and partners.

Job Requirements

Bachelor’s degree in Communications, Marketing, Branding, Design, Public Relations, Business, Event Management or a related field. Relevant postgraduate qualifications or professional certifications would be an advantage.

Minimum 8–10 years of relevant experience in branding, events, marketing, corporate communications or related fields, preferably within a large organisation or established agency.

Experience leading and managing an in‑house creative or design team, including providing creative direction and managing multiple design projects.

Strong track record in planning and executing corporate events, conferences, exhibitions, launches or stakeholder programmes.

Experience in brand management and maintaining consistent corporate identity across multiple platforms and touchpoints.

Experience working with senior management and coordinating across multiple business units and functions.

Experience managing agencies, event organisers, creative vendors, production companies and other external partners.

Experience engaging with government agencies, professional bodies, universities or industry associations would be an advantage.

Experience managing learning, industry engagement or professional development programmes would be an advantage.

Core Knowledge

Brand Management – Strong understanding of brand positioning, corporate identity, brand guidelines and brand experience.

Creative & Design Management – Strong visual literacy and understanding of design principles, with the ability to provide clear creative direction and assess the quality and effectiveness of creative work.

Event Management – Strong understanding of end‑to‑end event planning, production, logistics, budgeting and execution.

Stakeholder Engagement – Ability to work effectively with senior management, government agencies, industry bodies, universities, professional institutions and business partners.

Programme Management – Ability to develop, coordinate and deliver multiple programmes and initiatives concurrently.

Digital & Emerging Tools – Good understanding of digital platforms and emerging technologies, including AI tools, that can enhance design, branding, events and stakeholder engagement.

Key Skills

Leadership & People Management – Able to lead, motivate and develop an in‑house creative team while setting clear priorities and maintaining high standards of work.

Creative Direction – Strong creative judgement and visual sensibility, with the ability to translate objectives into compelling concepts and guide designers towards effective solutions.

Project Management – Highly organised and able to manage multiple projects, timelines, budgets and stakeholders simultaneously.

Strong Execution – Hands‑on and able to take an initiative from concept and planning through to successful delivery.

Communication – Strong written and verbal communication skills, with the ability to prepare presentations, proposals, event materials and stakeholder communications.

Stakeholder Management