Manager, Brand Communications & Activations [RID-00694]

Fairview International School; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Tools provided for work

Career development path

Inter-company events

Job summary

Setel is seeking a Manager, Brand Communications & Activations to lead integrated brand campaigns and activations across Malaysia. You will own PR, media relations, and partnerships while coordinating with internal teams and external agencies to deliver consistent brand experiences.

The role calls for a strategic thinker with strong execution, budgeting, and stakeholder management skills, driving high-impact campaigns and measurable ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, PR/Communications or related field.
• 10-12 years in brand communications and activations with at least 5 years in a managerial role.

Responsibilities

• Develop and execute comprehensive brand communication strategies aligned with brand and business goals.
• Lead end-to-end planning and execution of integrated brand campaigns and activations.
• Own PR strategy, media relations, and crisis communications.
• Plan on-ground and digital activations, events, and experiential marketing.
• Lead strategic brand partnerships and cross-functional collaboration.
• Oversee media planning and buying to optimise spend and reach.

Skills

Brand strategy

Campaign management

PR & media relations

Event activations

Partnerships

Media planning

Education

Bachelor’s degree in Marketing/Business/PR

Job description

Manager, Brand Communications & Activations [RID-00694]

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose:

The Manager, Brand Communications & Activations leads the development and execution of integrated brand communication strategies that strengthen brand equity, drive awareness, and support business objectives. This role will own brand campaigns, PR and media relations, activations, partnerships, and media planning, working closely with internal teams and external agencies to deliver impactful, consistent brand experiences.

The role ensures:

• Strong, consistent brand presence across channels.
• High-impact campaigns and activations that drive awareness and engagement.
• Positive media coverage and strong media relationships.
• Effective partnerships that enhance brand equity.
• Optimised media buys/investments with clear performance outcomes.

In this role you will:

• Strategic Brand Communications that develop and execute comprehensive brand communication strategies aligned with overall brand and business goals. Ensure consistent brand voice, messaging, and visual identity across all channels and touchpoints. Translate brand strategy into compelling narratives and communication frameworks.
• Brand Campaigns (Including Thematic Campaigns) planning and delivery with high impacts. Lead end-to-end planning and execution of integrated brand campaigns, including thematic and seasonal campaigns. Manage creative development with the creative team, MarComm and relevant stakeholders, from concept to rollout. Track campaign performance and optimize based on insights and results.
• Effective PR, Communications & Media Relations by owning PR strategy and execution to enhance brand reputation and visibility. Build and manage relationships with media, journalists, and key opinion leaders. Oversee press releases, media briefs, spokesperson coordination, and crisis communication support.
• Supervise and plan for activations & events. Conceptualise and execute on-ground and digital brand activations, events, and experiential marketing initiatives. Manage event planning, production, vendor coordination, and on-site execution. Ensure activations deliver strong brand recall, engagement, and ROI.
• Co-lead strategic brand partnerships together with the social media team. Identify, evaluate, and manage strategic brand partnerships and collaborations. Lead partnership negotiations, alignment on objectives, and joint marketing plans. Ensure partnerships are on-brand and deliver measurable value.
• Lead media planning and buying strategy across offline and digital channels. Work with media owners to optimize spend, reach, and effectiveness. Monitor media performance, analyze data, and drive continuous improvement.

You're a great fit if you have:

• Bachelor’s Degree Degree in Marketing, Business, PR/Communications, or a related field (Master’s or any relevant professional and/or skills driven certifications as added advantages).
• Minimum 10-12 years in brand communications and activations with at least 5 years in a managerial role in marketing, campaign management, brand, activations, PR/Comms, media planning, preferably in a related industry or company.
• Proven ability to manage agencies, vendors, and cross-functional stakeholders.
• Strategic thinker with strong execution and project management skills.
• Excellent communication, presentation, and storytelling abilities.
• Experience managing budgets and measuring marketing ROI.

Technical/Functional Skills

• Strong skills in strategising, planning and budgeting campaigns, media buys and events
• Marrying data with situational skills and mindset with a deep understanding of the relevant metrics for campaigns.
• Strong usage skills of tools related to the scope
• Ability to manage agencies, vendors, and cross-functional teams and stakeholders effectively.
• Strong in branding, brand campaigns, comms, PR, activations, and media planning
• Strategic thinker with strong execution and project management skills
• Excellent communication, presentation, and storytelling abilities
• Good in number projections and measuring ROI

Leadership/ Behavioural Skills

• Confidentiality
• Business Development
• Analytical Thinking
• Relationship Building
• Decision Making & Judgement

What Makes Working With Us Awesome

• Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
• Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
• Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.
• Relax and unwind at the leisure area with video games, board games, books, and more.
• Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
• Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
• A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
• There will be workshops, talent shows, sport activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statement carefully to understand our views and practices regarding your personal data.