Senior Executive, Brand Campaigns & Activations [RID-00696]

Setel; Kuala Lumpur; Hybrid; MYR 90,000 - 170,000; Full time

Benefits offered by this job

Hybrid working arrangement

Flexible working hours

Leisure area with video games

Job summary

Setel seeks a Senior Executive, Brand Campaigns & Activations to drive end-to-end execution of integrated campaigns and on-ground activations across markets.

You will translate briefs into rollout plans across offline, digital, and experiential touchpoints, coordinating with creative, Marcomm, business owners and Marketing peers for timely, high-quality rollout. Strong collaboration, vendor management and independent execution are essential.

Qualifications

• Bachelor’s Degree in Marketing, Mass Comms, Business or related field.
• Strong on-ground execution and vendor management experience.
• Exposure to brand partnerships, community marketing and event-led campaigns.
• Excellent coordination and stakeholder management skills.
• Ability to work independently in fast-paced, execution-heavy environments.

Responsibilities

• Own execution of integrated brand campaigns across offline, on-ground, digital, experiential channels.
• Plan and execute on-ground activations, events and brand visibility initiatives.
• Collaborate with internal teams to deliver high-performing campaigns and activations.
• Support strategic brand partnerships and ensure timely delivery of joint campaigns.
• Lead community-led engagement programmes and capture insights for future initiatives.
• Coordinate with teams to align execution with overall brand strategy and mentor juniors.

Skills

On-ground execution

Vendor management

Cross-functional collaboration

Independent working

Stakeholder management

Education

Bachelor’s Degree in Marketing or related field

Job description

About Setel:

The Future of Mobility

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose:

The Senior Executive, Brand Campaigns & Activations role focuses on end-to-end execution of integrated brand campaigns and on-ground activations across markets. The candidate will translate campaign briefs into detailed rollout plans spanning offline, on-ground, digital, experiential, and partnership touchpoints, ensuring high-quality and timely execution. The role requires strong cross-functional collaboration with brand, communications, social, partnerships and businesses teams, while acting as a dependable execution PIC across multiple concurrent projects. Key metrics are impactful campaign execution, consistent brand visibility, strong community engagement, and reliable delivery across timelines, budgets, and quality standards.

In this role you will:

• Own execution of integrated brand campaigns, including thematic and seasonal initiatives. Translate campaign briefs into detailed execution plans across offline, digital, and experiential touchpoints. Coordinate with creative, Marcomm, business owners and Marketing peers for timely and high-quality rollout. Track campaign execution and report on performance and learnings.
• Plan and execute on-ground activations, events, and brand visibility initiatives across markets. Manage vendors, fabricators, promoters, and logistics partners end-to-end. Ensure strict adherence to brand guidelines across all physical and experiential touchpoints. Monitor budgets, timelines, and on-ground quality.
• Collaborate with internal marketing divisions and other relevant departments to deliver high-performing campaigns and activations.
• Support execution of strategic brand partnerships and collaborations. Coordinate with partner brands and internal stakeholders for joint campaigns and activations. Ensure seamless execution of partnership deliverables and visibility commitments.
• Execute community-led engagement programmes, meetups, workshops, and grassroots initiatives. Work with creators, communities, and local partners to drive authentic brand participation. Capture on-ground insights, content, and feedback to inform future brand initiatives.
• Work closely with brand, comms, social, businesses and partnerships teams to align execution with overall brand strategy. Support junior executives and vendors on-ground where required. Act as a dependable execution lead for multiple concurrent initiatives.

You're a great fit if you have:

• Bachelor’s Degree in Marketing, Mass Comms, Business or any related field (relevant professional and/or skills certs are added advantages).
• More than 7 years of experience in Marketing,business building, campaigns, comms, event/activation, or brand support roles.
• Strong on-ground execution and vendor management experience.
• Exposure to brand partnerships, community marketing, and event-led campaigns.
• Excellent coordination, problem-solving, and stakeholder management skills.
• Ability to work independently in fast-paced, execution-heavy environments.

Technical/Functional Skills

• Project Management skills - multi-touch point-driven campaigns.
• Event Management, planning, budgeting and logistic handling.
• Strong on-ground execution and vendor management experience.
• Exposure to brand partnerships, community marketing, and event-led campaigns.
• Excellent coordination, problem-solving, and stakeholder management skills.
• Ability to work independently in fast-paced, execution-heavy environments.
• Able to think analytically and resourceful in suggesting solutions.
• Passionate about running activations, meeting the customers/crowd and turning insights into actions.
• Good command of English and Bahasa Melayu (written and spoken). Chinese language is an advantage.
• Comfortable working on ground at events and activations, including after hours if required.
• Energetic, resourceful, and hands-on with a positive can-do, always-on attitude.
• Added advantages: Experience in customer-front marketing, service industries and digital-first brands; familiarity with AI tools and a passion for creating memorable brand experiences that move the needle.

Leadership/ Behavioral Skills

• Confidentiality: Ability to handle sensitive information with confidentiality.
• Analytical Thinking
• Business Development
• Decision Making and Judgement
• Effective Communication

What Makes Working With Us Awesome

• Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.
• Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
• Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits

• Hybrid working arrangement; Flexible working hours.
• Relax and unwind at the leisure area with video games, board games, books, and more.
• Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
• Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
• A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
• There will be workshops, talent shows, sport activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this carefully to understand our views and practices regarding your personal data.