Live Host Team Leader (Mutu Case)

CASES BY JCH SDN BHD; Malacca City; On-site; MYR 56,000 - 89,000; Full time

Job summary

CASES BY JCH SDN BHD is seeking a dynamic Live Host Team Lead to plan, host, and optimize engaging live sessions across platforms.

You will train and supervise a team of Live Hosts, coordinate schedules, monitor KPIs, and collaborate with creative to produce compelling scripts and campaigns.

Qualifications

• Minimum 2–3 years of relevant live streaming or digital content experience.
• Hands-on experience conducting live sessions on platforms such as TikTok, Shopee or Lazada.
• Experience leading or supervising a team of Live Hosts or related members.
• Proven ability to train, coach, and motivate a team.
• Excellent communication and on-camera presentation skills.
• Strong knowledge of social media trends and live stream formats.
• Able to plan and manage live stream schedules and campaigns.

Responsibilities

• Plan, organize, and host live streaming sessions to promote products and support sales campaigns.
• Lead and manage a team of Live Hosts, including training, scheduling, coaching, and performance supervision.
• Conduct live streaming sessions confidently and professionally with strong audience engagement.
• Ensure all sessions meet quality standards and align with brand guidelines.
• Monitor trends and competitor activity to boost engagement and sales performance.
• Collaborate with Creative Team to prepare scripts, visuals, promotions, and content ideas.
• Track live stream performance and KPIs, providing actionable recommendations.
• Develop and maintain SOPs for live hosting activities.
• Train and motivate Live Hosts to improve skills and performance.
• Manage Live Host schedules and ensure sufficient manpower for sessions.
• Identify performance gaps and provide coaching or corrective actions.

Skills

Leadership

On-camera presence

Content creation

Analytics

Communication

Tools

TikTok

Shopee

Lazada

Job description

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Plan, organize, and host live streaming sessions to promote products and support sales campaigns.

Lead and manage a team of Live Hosts, including training, scheduling, coaching, and performance supervision.

Conduct live streaming sessions confidently and professionally, with strong audience engagement and product presentation skills.

Ensure all live sessions meet quality standards, follow platform guidelines, and align with the Company’s brand image.

Monitor trends, hashtags, popular content formats, and competitor activities to increase live stream engagement and sales performance.

Collaborate with the Creative Team to prepare engaging scripts, visuals, promotions, and content ideas for live sessions.

Track and analyze live stream performance, including viewers, engagement, sales, conversion, and other relevant KPIs, and provide actionable recommendations for improvement.

Develop, implement, and maintain SOPs related to live hosting activities to ensure consistency and efficiency.

Train and motivate Live Hosts to improve their hosting skills, product knowledge, audience engagement, and overall performance.

Manage Live Host schedules and ensure sufficient manpower and smooth execution of all scheduled live sessions.

Identify performance gaps and provide coaching or corrective actions where necessary.

Perform any ad hoc tasks related to live streaming as assigned by the superior.

Job Responsibilities:

• Plan, organize, and host live streaming sessions to promote products and support sales campaigns.

• Lead and manage a team of Live Hosts, including training, scheduling, coaching, and performance supervision.

• Conduct live streaming sessions confidently and professionally, with strong audience engagement and product presentation skills.

• Ensure all live sessions meet quality standards, follow platform guidelines, and align with the Company’s brand image.

• Monitor trends, hashtags, popular content formats, and competitor activities to increase live stream engagement and sales performance.

• Collaborate with the Creative Team to prepare engaging scripts, visuals, promotions, and content ideas for live sessions.

• Track and analyze live stream performance, including viewers, engagement, sales, conversion, and other relevant KPIs, and provide actionable recommendations for improvement.

• Develop, implement, and maintain SOPs related to live hosting activities to ensure consistency and efficiency.

• Train and motivate Live Hosts to improve their hosting skills, product knowledge, audience engagement, and overall performance.

• Manage Live Host schedules and ensure sufficient manpower and smooth execution of all scheduled live sessions.

• Identify performance gaps and provide coaching or corrective actions where necessary.

• Perform any ad hoc tasks related to live streaming as assigned by the superior.

Requirements:

• Minimum 2–3 years of relevant working experience in live streaming, live hosting, or digital content creation.

• Must have hands-on experience conducting live streaming sessions, preferably on platforms such as TikTok, Shopee, or Lazada.

• Must have previous experience leading, supervising, or managing a team of Live Hosts or related team members.

• Proven experience in live streaming, hosting, or digital content creation.

• Strong leadership and team management skills, with the ability to train, coach, and motivate a team.

• Excellent communication and presentation skills; confident, energetic, and comfortable appearing on camera.

• Good understanding of social media trends, live stream formats, audience engagement tactics, and content strategies.

• Experience in planning and managing live stream schedules and campaigns.

• Analytical mindset with experience in tracking, analyzing, and reporting live stream performance metrics.

• Creative and proactive in suggesting new content ideas, engagement techniques, and improvements to increase live stream performance.

• Good knowledge of platform rules, policies, and compliance requirements related to live streaming, such as TikTok, Shopee, and Lazada.

• Detail-oriented, organized, responsible, and able to manage multiple live sessions and schedules.

• Flexible, adaptable, and able to work in a fast-paced and constantly changing live streaming environment.