Live Commerce Executive: TikTok Shop & Studio Ops
Foong Capital Trading Sdn Bhd
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Job summary
Foong Capital Trading Sdn Bhd is seeking an Digital Commerce & Live Operation Executive to oversee end-to-end live streaming initiatives on TikTok Shop. You will coordinate external hosts, train them on jewelry specifications, and direct live sessions for optimal engagement and sales.
The role also covers technical and studio operations, shop backend management, and data-driven strategy adjustments to maximize ROI in Malaysia’s jewelry market.
Qualifications
- Minimum 3–5 years of digital commerce experience.
- At least 1–2 years hands-on experience operating TikTok Shop/LIVE setups.
- Experience in Jewelry, luxury, or fashion is advantageous.
Responsibilities
- Plan, negotiate with, and schedule external live hosts.
- Brief and train outsourced hosts on jewelry specs (materials, cuts, authenticity).
- Direct hosts in real time on pacing, top items, and viewer engagement; adjust pin-products.
- Set up and operate streaming software (TikTok Live Studio / OBS Studio).
- Manage studio lighting, audio mixers, and background design.
- Own the TikTok Shop backend: inventory syncing, price adjustments, and campaign registrations.
- Analyze post-stream metrics (Retention Rate, CTR, Conversion Rate, GMV, AOV) to evaluate host performance.
- Iterate strategy by adjusting promotions, bundles, and streaming hours for ROI.
Skills
Tools
Job description
Foong Capital Trading Sdn Bhd is seeking an Digital Commerce & Live Operation Executive to oversee end-to-end live streaming initiatives on TikTok Shop. You will coordinate external hosts, train them on jewelry specifications, and direct live sessions for optimal engagement and sales.
The role also covers technical and studio operations, shop backend management, and data-driven strategy adjustments to maximize ROI in Malaysia’s jewelry market.
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