Lifecycle Marketing Specialist

YTL Digital Bank Berhad (Registration No. 202201037182 (1482879-P); Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Ryt Bank is seeking a Lifecycle Marketing Specialist to lead customer engagement across onboarding, retention, and advocacy. You will design personalized, timely communications across email, push, SMS, and in-app channels, working with product, data, and design teams to maximize lifetime value.

This role requires strong data fluency, hands-on execution, and a track record of driving measurable impact in a digital product or B2C setting. Malaysia-based opportunity with growth potential.

Qualifications

• Min 3 years in lifecycle/CRM/retention marketing.
• Experience in digital product or B2C environment.
• Strong segmentation, behavioral targeting, and marketing automation.
• Analytical mindset with ability to translate data into action.
• Excellent communication and project management skills.
• Experience collaborating with product and data teams.

Responsibilities

• Own end-to-end lifecycle strategy across onboarding, engagement, retention, and win-back campaigns.
• Develop segmentation strategies for personalized messaging across touchpoints.
• Design and execute multi-channel campaigns (email, push, SMS, in-app).
• Collaborate with product and data teams to automate lifecycle flows.
• Analyze campaign performance and run A/B tests to improve metrics.
• Partner with content and design teams to craft messaging and assets.
• Monitor feedback and usage patterns to identify proactive engagement opportunities.
• Stay updated on lifecycle marketing trends and tools.

Skills

Lifecycle marketing

CRM expertise

Data-driven

Cross-functional

Tools

Braze

MoEngage

CleverTap

HubSpot

Salesforce

Job description

About the Role We’re looking for a Lifecycle Marketing Specialist to lead the strategy and execution of customer engagement initiatives across the entire user journey, from onboarding to retention, reactivation, and advocacy. You’ll design and optimize campaigns that drive meaningful interactions, deepen customer relationships, and maximize lifetime value. This role requires a strong blend of strategic thinking, data fluency, and hands‑on execution. You’ll work closely with product, data, design, and customer success teams to deliver personalized, timely, and impactful communications across email, push, in-app, and other owned channels.

Key Responsibilities

• Own and optimize the end‑to‑end customer lifecycle strategy, including onboarding, engagement, retention, and win‑back campaigns.
• Develop segmentation strategies to deliver personalized and relevant messaging across multiple touchpoints.
• Design and execute multi‑channel campaigns (email, push, SMS, in-app) that drive product adoption and customer retention.
• Collaborate with product and data teams to identify behavioral triggers and automate lifecycle flows.
• Analyze campaign performance, A/B test messaging and flows, and continuously iterate to improve conversion and retention metrics.
• Partner with content and design teams to craft compelling messaging and creative assets.
• Monitor customer feedback and usage patterns to identify opportunities for proactive engagement.
• Stay up‑to‑date with lifecycle marketing trends, tools, and best practices to drive innovation.

What We’re Looking For

• Min 3 years of experience in lifecycle, CRM, or retention marketing, ideally in a digital product or B2C environment.
• Proven track record of designing and optimizing lifecycle campaigns that drive measurable impact.
• Strong understanding of customer segmentation, behavioral targeting, and marketing automation.
• Hands‑on experience with Customer Engagement platforms (e.g., Braze, MoEngage, CleverTap, HubSpot, Salesforce Marketing Cloud).
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication and project management skills.
• Experience working cross‑functionally with product, data, and design teams.

Why Ryt Bank?

Build the Future: Be part of a team that’s building a bank from the ground up, fueled by Malaysian talent and AI innovation. Make a Real Impact: Help democratize access to intelligent financial tools and services, empowering Malaysians to achieve their financial goals. Grow Your Career: Work in a dynamic and fast‑paced environment with ample opportunities to learn and advance your career. Be Part of an Innovative Culture: Collaborate with passionate individuals who are dedicated to pushing the boundaries of what’s possible in digital banking. Experience the Ryt Bank Difference: Be part of a company that values your ideas and empowers you to make a difference.

Hey Malaysia, we’re Ryt Bank—your first AI‑powered digital bank! Formed by the consortium of YTL Digital Capital Sdn Bhd and Sea Limited, two of Southeast Asia’s leading innovators, we’re here to reshape banking in Malaysia. At Ryt Bank, we believe in empowering you with fast, easy, and secure financial solutions that are as inclusive as they are innovative. It’s not just about banking—it’s your right to better banking. Operating under YTL Digital Bank Berhad [Reg. No. 202201037182 (1482879-P)], we are fully licensed by Bank Negara Malaysia and Ministry of Finance. Excited? The Ryt Bank app is launching soon. Get ready for a new era of banking—one that’s done right!