Lifecycle Marketing Lead — Data‑Driven Journeys

Confidential Jobs; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Confidential Jobs is seeking a hands-on Lifecycle Marketing/CRM Manager to analyse journey performance, set up automation, and ensure timely, relevant messaging that drives conversions and revenue. You will own cross-channel journeys, collaborate with data, content and product teams, and continuously optimise engagement, retention and monetisation.

You will design event-triggered automations, manage audience segments, and maintain channel hygiene across Email, WhatsApp, App Pushes, in-app

Qualifications

• 4–5 years of hands-on CRM, lifecycle marketing, or mobile marketing experience.
• Proficiency with at least one enterprise CEP platform (Braze, SFMC, Emarsys, etc.).
• Strong understanding of user segmentation and behavioral analytics.
• Data-literate with ability to read dashboards and extract insights.
• Experience running A/B tests and communicating results clearly.

Responsibilities

• Own lifecycle journey performance across channels and optimise engagement and conversions.
• Design, implement, and maintain event-triggered and behaviour-based automations.
• Configure journeys across Email, WhatsApp, App Pushes, In‑app popups/banners, SMS.
• Collaborate with Growth Analytics, Product, and Content to instrument events and attributes.
• Ensure channel hygiene, suppression lists, and compliant messaging cadence.
• Build audience segments from behavioural signals and lifecycle stage data.
• Develop a segmentation framework for always-on journeys and one-off campaigns.
• Lead performance reporting with real-time dashboards and weekly insights.
• Plan and execute A/B/multivariate tests with clear hypotheses and conclusions.

Skills

CRM marketing

Lifecycle marketing

A/B testing

Segmentation

Data analysis

Email marketing

Tools

Braze

Salesforce Marketing Cloud

Emarsys

Klaviyo

Marketo

Iterable

Job description

Confidential Jobs is seeking a hands-on Lifecycle Marketing/CRM Manager to analyse journey performance, set up automation, and ensure timely, relevant messaging that drives conversions and revenue. You will own cross-channel journeys, collaborate with data, content and product teams, and continuously optimise engagement, retention and monetisation.

You will design event-triggered automations, manage audience segments, and maintain channel hygiene across Email, WhatsApp, App Pushes, in-app