KOL Business Development

Private Advertiser; Kuala Lumpur; On-site; MYR 48,000 - 84,000; Full time

Job summary

Private Advertiser is seeking a KOL Business Development Specialist to grow our network of influencers, agencies, and strategic partners. You will identify opportunities, develop relationships, negotiate terms, and create campaigns that deliver measurable results.

You will collaborate with Marketing, Creative, Content, and Sales teams to plan and execute partner campaigns, monitor performance, and provide regular pipeline reports.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field preferred.
• Experience in business development, partnerships, influencer marketing, KOL management, affiliate marketing, or related role.
• Good understanding of major social media platforms (TikTok, Instagram, YouTube, Facebook).
• Strong communication, negotiation, presentation, and relationship-building skills.

Responsibilities

• Identify and develop relationships with KOLs, influencers, agencies, and potential partners across key markets.
• Build and maintain a strong pipeline of prospective and active partners.
• Reach out to potential partners, present collaboration opportunities, and negotiate rates, commissions, deliverables, and terms.
• Develop partnership proposals and collaboration plans aligned with brand and business objectives.
• Explore partnership opportunities across sponsored content, affiliate marketing, product seeding, events, and other channels.
• Coordinate with Marketing, Creative, Content, Sales, and other teams to plan and deliver campaigns.
• Manage partner communications and oversee timelines, content, approvals, and deliverables.
• Monitor partnership performance: engagement, traffic, leads, conversions, sales, ROI.
• Prepare reports on partnership pipeline, campaign results, and opportunities.
• Maintain records of partner contacts, negotiations, agreements, and activities.
• Stay updated on KOL, creator, and social media trends in SEA markets.

Skills

Negotiation skills

Relationship building

Communication skills

Social media knowledge

Education

Diploma or Bachelor’s Degree in Marketing/Communications/Digital Marketing

Tools

TikTok

Instagram

YouTube

Facebook

Job description

The KOL Business Development Specialist is responsible for building and growing the company’s network of KOLs, influencers, agencies, and other strategic partners. This role focuses on identifying partnership opportunities, developing relationships, negotiating collaboration terms, and creating partnerships that support the company’s brand and business growth.

The role also works closely with internal teams to turn partnership opportunities into effective campaigns and measurable results.

Work location: Fully on-site in Kuala Lumpur, accessible by Monorail and LRT.

Key Responsibilities

Identify and develop relationships with relevant KOLs, influencers, agencies, and potential partners across key markets.

Build and maintain a strong pipeline of prospective and active partners.

Reach out to potential partners, present collaboration opportunities, and negotiate rates, commissions, deliverables, and commercial terms.

Develop partnership proposals and collaboration plans that align with the company’s brand and business objectives.

Explore partnership opportunities across sponsored content, affiliate marketing, product seeding, events, and other suitable channels.

Coordinate with Marketing, Creative, Content, Sales, and other internal teams to plan and deliver partner campaigns.

Manage partner communications and oversee agreed timelines, content, approvals, and deliverables.

Monitor partnership performance, including engagement, traffic, leads, conversions, sales, and return on investment.

Prepare regular reports on the partnership pipeline, campaign results, and business opportunities.

Maintain accurate records of partner contacts, negotiations, agreements, campaign activities, and performance.

Keep up to date with KOL, creator, and social media trends, and identify opportunities in Southeast Asian markets.

About You

Diploma or Bachelor’s Degree in Marketing, Communications, Business, Digital Marketing, or a related field is preferred.

Experience in business development, partnerships, influencer marketing, KOL management, affiliate marketing, or a related role.

Good understanding of social media platforms such as TikTok, Instagram, YouTube, and Facebook.

Strong communication, negotiation, presentation, and relationship-building skills.

Confident approaching new partners and developing long-term professional relationships.

Commercially minded, with an interest in growing partnerships and achieving measurable business results.

Organized and able to manage multiple partner discussions and projects at the same time.

Comfortable working with performance data, campaign metrics, and reporting.

Proactive, dependable, and able to work independently as well as with cross-functional teams.

Experience with Southeast Asian markets or cross-border partnerships is an advantage.