KOL Campaign Manager

Mediatropy; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Mediatropy is seeking a strategically minded KOL Campaign Manager to join our Malaysia team in Kuala Lumpur. You will own campaigns end-to-end, shaping creator strategy, selecting creators, guiding content direction and delivering measurable outcomes for client objectives.

You will strengthen client relationships, identify growth opportunities and manage budgets, timelines and deliverables across platforms such as TikTok, Instagram and YouTube. Fluency in English and another language is valued.

Qualifications

• At least 5 years of relevant agency experience, including client-facing account or project management and hands-on delivery of KOL or creator campaigns in Malaysia.
• Based in Kuala Lumpur and legally eligible to work in Malaysia.
• Hands-on experience across platforms such as TikTok, Instagram, YouTube and other relevant social channels.
• Fluent in English and at least one additional language, with professional communication with clients, creators and colleagues.

Responsibilities

• Own assigned campaigns end-to-end across strategy, client management, creator selection, content direction, delivery, reporting and commercial closeout.
• Strengthen client relationships and identify opportunities for account growth.
• Translate business objectives into creator strategies and measurable campaigns.
• Lead creative direction, approvals, budgeting and profitability tracking.

Skills

KOL Campaign Manager

Client management

Campaign strategy

Creator selection

Job description

Type : Permanent

Department : Social & Creator Influence

Start Date:

2026-09-07

Skill Requirement

KOL Campaign manager

Job Description

ABOUTMEDIATROPY

Mediatropyisanaward-winningindependentdigitalagencybuiltforbrandsthatwanttomovefaster,thinkdifferentlyandcreatemeaningfulimpact.Weworkacrossclientservicing,creative,media,social,technologyanddigitalexperiences,partneringwithambitiousbrandsacrossSoutheastAsiaandbeyond.

Webelievegreatworkhappenswhensmartpeoplechallengetheobvious,bringdifferentperspectivestothetableandtakerealownershipofwhattheydo.

ABOUTTHEROLE

WearelookingforastrategicallymindedKOLCampaignManagertojoinourMalaysiateam!

Thisisnotarolewhereyousimplytakeabrief,findcreatorsandmakesurecontentgoeslive.Youwillbeexpectedtothink,challengeandimprovethebrief-turningclientbusinessandmarketingobjectivesintocreatorcampaignsthatarerelevant,commerciallysoundandmeasurable.Youwillownassignedcampaignsend-to-endacrossstrategy,clientmanagement,creatorselection,contentdirection,delivery,reportingandcommercialcloseout.

Youwillalsoplayanimportantroleinstrengtheningclientrelationships,identifyingsensibleopportunitiesforaccountgrowthandimprovinghowweapproachcreatorstrategyandcampaigndelivery.Wevaluesoundjudgment,clearcommunication,commercialawarenessandreliablefollow-through.

WHATYOUWILLDO

• Definetheroleofcreatorswithinthewidersocialandmarketingstrategy.
• Developrecommendationsacrossaudience,platform,creatormix,contentapproach,KPIs,scope,budgetandtimelines.
• Selectcreatorsbasedonaudiencerelevance,credibility,contentbehaviour,culturalfitandperformanceevidence-notfollowercountalone.
• Translatebusinessandmarketingobjectivesintoclear,actionablecreatorstrategies.

02.ClientLeadership&AccountGrowth

• Presentaclearpointofviewandchallengeclientthinkingconstructivelywhereappropriate.
• Manageexpectationsaroundscope,timelines,approvalsanddeliverables.
• Identifyrelevantopportunitiesforrepeat,expandedornewwork.
• Maintainclearrecordsofdecisions,commitmentsandpotentialopportunities.
• BuildandmaintainstrongrelationshipsacrossMalaysia'screatorecosystem.
• Developrecommendationsthatclearlyanswer:Whythiscreator?Whythisaudience?Whythisplatform?Whynow?
• Negotiatecreatorfeesandcommercialtermswithinapprovedbudgets.

04.Creative&ContentDirection

• Translatecampaignstrategyintoclearcreatorbriefs,contentterritoriesandcreativedirection.
• Developandassessconcepts,scriptsandcontentapproaches.
• Givespecific,constructivefeedbackthatimproveseffectivenesswhileprotectingthecreator'sauthenticvoice.
• Ensurecontentisculturallyrelevantandappropriatefortheplatformandaudience.
• Checkalignmentwithbrandguidelines,productclaimsandrelevantdisclosurerequirementsbeforecontentgoeslive.

05.Campaign,Commercial&OperationalOwnership

• Ownassignedcampaignsfrombriefingandcreatorselectionthroughproduction,approvals,publishing,reportingandcommercialcloseout.
• Identifydeliveryandcommercialrisksearlyandrecommendpracticalsolutions.
• Takeownershipwhendeliveryorperformancefallsshortanddriveissuesthroughtoresolution.
• Trackplanned,committedandactualcampaigncosts.
• Keepmarginrisksvisibleandmanagescopecarefully.
• Coordinateinvoicing,creatorpaymentsandreconciliationwithFinanceandOperations.

06.Performance,Learning&BetterWaysofWorking

• MonitoragreedcampaignKPIsandidentifyperformancetrends.
• Recommendliveoptimisationwherepractical.
• Produceaccurate,commerciallyusefulreportsthatexplainwhatworked,whatdidnotandwhy.
• Reviewteamworkandprovideguidancewhererequired.
• Supportandcoachjuniorteammemberswhereappropriate.
• Coordinateregionalcreatorcampaignswhenrequired.

WHATWEARELOOKINGFOR

Experience&MarketKnowledge

• Atleast5yearsofrelevantagencyexperience,includingclient-facingaccountorprojectmanagementandhands-ondeliveryofKOLorcreatorcampaignsinMalaysia.
• BasedinKualaLumpurandlegallyeligibletoworkinMalaysia.
• Hands-onexperienceacrossplatformssuchasTikTok,Instagram,YouTubeandotherrelevantsocialplatforms.
• FluentinEnglishandatleastoneadditionallanguage,withtheconfidencetocommunicateprofessionallywithclients,creatorsandcolleagues.

Strategic&CreativeThinking

• Abletoconnectmarketingobjectivestocreatorandsocialstrategies.
• Abletochallengeabriefconstructivelyratherthansimplyexecutingit.
• Abletogiveclear,specificfeedbackthatmakescreativeworkbetter.

Commercial&OperationalMindset

• Strongcommercialawarenessandunderstandingofhowcreatorfees,usagerights,exclusivity,revisions,productionrequirements,scopechangesandpaymenttermsaffectcampaignprofitability.
• Comfortablemanagingbudgets,costings,margins,scopesandcampaigntrackers.
• Strongattentiontodetailandconfidenceworkingwithnumbersandformulas.
• Abletomanagemultiplecampaignsandcompetingdeadlinesindependently.
• Proactiveinidentifyingrisksandresolvingissuesbeforetheybecomebiggerproblems.
• Strongfollow-throughandaccountabilityunderpressure.

Client&CommunicationSkills

• Confidentclientcommunicatorwhocanpresentaclearpointofview.
• Abletodefendrecommendationswhileremainingopentoconstructivediscussion.
• Comfortablechallengingclientsandstakeholderswhennecessary.
• Strongstakeholdermanagementandexpectation-settingskills.
• Abletobuildtrusted,long-termrelationshipswithbothclientsandcreators.

Tools&WaysofWorking

• ProficientinGoogleDocs,SheetsandSlides.
• Familiarwithprojectmanagementand/orCRMtools.
• ComfortableusinggenerativeAIresponsiblyforresearch,planning,analysisandworkflowimprovement.
• Understandstheimportanceoffact-checking,humanreviewandappropriatehandlingofconfidentialinformation.

USEFULADVANTAGES

Thefollowingwouldbeaplus:

• Experiencebuildinglonger-termcreatorpartnershipsratherthanpurelyone-offactivations.

HOWSUCCESSWILLBEASSESSED

Yoursuccessinthisrolewillbemeasuredby:

01.StrategicQuality

02.CampaignDelivery

Quality,timelinessandeffectivenessofcampaigndeliveryagainstapprovedstrategy,scopeandmilestones.

03.ClientRelationships&Growth

Strengthofclientrelationshipsandcontributiontoaccountretention,repeatbusinessandgrowth.

05.CommercialControl

06.Performance&Insights

Accuracyofreportingandqualityofinsightsandrecommendationsdrawnfromcampaignresults.

07.Team&ProcessContribution

Effectivecollaborationandpracticalimprovementstotheteam'screatorstrategy,workflowanddeliveryprocess.