KOL & Affiliate Sales Specialist

BUYIT SDN. BHD.; Kuala Lumpur; On-site; MYR 36,000 - 43,000; Full time

Benefits offered by this job

Staff product discounts

Performance incentives

Career progression

Job summary

BUYIT SDN. BHD. is seeking an energetic KOL & Affiliate Sales Specialist in Kuala Lumpur to lead creator outreach and onboarding for live selling and group-buy campaigns on major platforms including Shopee and TikTok Shop Creator/Affiliate.

The role offers a base salary with high upside commissions and strong GMV growth potential. You will build and manage creator networks, negotiate deals, and track performance metrics to optimize revenue.

Qualifications

• 1–2 years of hands-on experience in e-commerce marketing, KOL outreach, affiliate marketing, or business development/sales.
• Experience with group-buy campaigns or an existing pool of selling-focused creator contacts is an advantage.
• Solid understanding of the affiliate and creator ecosystems on TikTok Shop, Shopee, Instagram, and XHS.
• Proficiency in English and Mandarin (written & spoken); Bahasa Melayu is a plus for Malay creator segments.

Responsibilities

• Proactively hunt, contact, and negotiate deals with KOLs, KOCs, and community group-buy leaders across Instagram, TikTok, RED, and Facebook.
• Lead commercial discussions covering exclusive group-buy deals, commission schemes, sample logistics, and promotion timelines.
• Plan and coordinate live commerce sessions and time-limited group-buy campaigns to maximize GMV and conversion rates.
• Recruit, onboard, and manage creator networks under TikTok Shop Creator Affiliate and Shopee Affiliate.

Skills

KOL outreach

Affiliate marketing

Negotiation

Sales

Job description

We are looking for an energetic, communicative, and results-driven KOL & Affiliate Sales Specialist to join our team!

In this role, you will lead the outreach, negotiation, and onboarding of top-performing KOLs, KOCs, and group-buy leaders across Instagram, TikTok, and XHS(小紅書) for live selling and group-buying deals. Simultaneously, you will drive creator acquisition and engagement across Shopee Affiliate and TikTok Shop Creator/Affiliate programs.

We offer an attractive Basic Salary of RM 3,500 + high-upside sales commissions. If you thrive on closing partnership deals, building creator networks, and growing real GMV, this is the role for you!

Key Responsibilities

Proactively hunt, contact, and negotiate deals with KOLs, KOCs, and community group-buy leaders across Instagram, TikTok, RED, and Facebook.

Lead commercial discussions covering exclusive group-buy deals, commission schemes, sample logistics, and promotion timelines.

Plan and coordinate live commerce sessions and time-limited group-buy campaigns to maximize GMV and conversion rates.

E-Commerce Affiliate Creator Acquisition (Shopee & TikTok Shop):

Recruit, onboard, and manage creator networks under TikTok Shop Creator Affiliate (Open/Target Collaboration) and Shopee Affiliate.

Maintain day-to-day creator relationships by providing product samples, commission incentives, top-converting creative assets, and campaign updates.

Build and manage creator communities (e.g., dedicated WhatsApp or Telegram creator groups) to maintain high activity and repeat promotions.

Performance Tracking & Revenue Optimization:

Track campaign metrics including clicks, conversion rates (CVR), GMV, ROI, and affiliate commission payouts.

Review partnership performance regularly to identify high-ROI creators and secure exclusive, long-term collaboration contracts.

Requirements

Experience:

Minimum 1–2 years of hands-on experience in E-Commerce marketing, KOL outreach, Affiliate marketing, or Business Development / Sales.

Prior track record of managing group-buying campaigns or an existing pool of selling-focused creator contacts is an advantage.

Functional Skills:

Solid understanding of the affiliate and creator ecosystems on TikTok Shop, Shopee, Instagram, and XHS

Confident cold-outreach and commercial negotiation skills.

Sales-oriented with the ability to interpret conversion metrics and performance data.

Proficiency in English and Mandarin (written and spoken) is required to engage target creators and brand partners. Fluency in Bahasa Melayu is an added advantage for expanding into the Malay creator segment.

Attributes:

Goal-driven, self-motivated, proactive, and resilient under performance targets.

Basic Salary: RM 3,500 / month

Incentive: Lucrative uncapped sales commissions & target bonuses (High earning potential based on GMV generated).

Statutory Benefits: EPF, SOCSO, EIS, Annual Leave & Medical Leave.

Perks: Staff product discounts, performance incentives, and clear career progression.