Affiliate Lead, Malaysia (outsourced contract)

Swisse Wellness (part of H&H Group); Kuala Lumpur; On-site; MYR 90,000 - 180,000; Part time

Job summary

Swisse Wellness (part of H&H Group) in Malaysia is seeking an experienced Affiliate Lead to own the end-to-end TikTok Shop affiliate ecosystem. You will recruit and onboard creators, activate their programs, and drive NMV growth through performance-based strategies.

You will serve as the primary relationship owner for local affiliates, building long-term partnerships, optimizing commission structures, and collaborating with media teams to boost traffic and conversions.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 2–5 years of experience in affiliate marketing, creator partnerships, social commerce, or a related commercial role.
• Existing relationships with local affiliates or creator networks are highly preferred.
• Analytical and commercially minded, with the ability to turn performance data into actionable growth plans.
• Strong communication and stakeholder management skills; highly organized and able to manage multiple creator relationships and priorities simultaneously.
• Self-starter who is proactive, adaptable, curious and willing to learn.
• Excellent communication skills in both English and Bahasa Malaysia.
• Candidates with less experience may be considered for a junior position.

Responsibilities

• Recruit — Scout, evaluate and onboard high-potential TikTok affiliates; build a pipeline of new creator partners.
• Retain — Manage relationships with key affiliates; develop growth plans, commission structures and incentives.
• Program & Performance Management — Plan affiliate livestream calendars; coordinate with Media for ad boosts; analyze performance to drive NMV, livestream hours, and ROI.

Skills

Analytical mindset

Strong communication

Stakeholder management

Self-starter

Curious and willing to learn

Education

Bachelor’s degree in Business/Marketing

Job description

• You will lead the end-to-end TikTok Shop affiliate ecosystem in Malaysia, spanning creator recruitment, onboarding, activation, retention and NMV growth. You will execute high-impact affiliate strategies, build a high-performing creator roster and scale programs that deliver measurable commercial results.
• You will serve as the primary relationship owner for local affiliates, building direct, long-term partnerships beyond agency coordination. You will understand creator needs, identify growth opportunities and maximize affiliate contribution to TikTok Shop performance.
• This is not a traditional influencer marketing or social media management role. We are seeking someone who understands TikTok Shop as a performance channel and knows how to scale affiliate programs that deliver measurable NMV.
• This is an outsourced contract role, based in Malaysia

Key Responsibilities

1. Recruit — Build the Affiliate Roster

• Scout, evaluate and onboard high-potential TikTok affiliates. Build and manage a strong pipeline of new affiliate creators.
• Assess creators based on audience fit, content quality, performance and commercial potential.
• Lead creator onboarding, product education, commercial negotiations and activation.

2. Retain — Build Long-Term Affiliate Partnerships

• Manage relationships with key affiliates and build strong, long-term partnerships.
• Develop growth plans for affiliates, covering livestream frequency, content output, product mix, promotions, commission structures and incentives.
• Monitor performance and proactively re-engage at-risk or inactive creators.
• Resolve creator concerns and ensure affiliates have the tools, information and product education needed to perform.

3. Program & Performance Management

• Plan affiliate livestream calendars across BAU, campaigns and key spike days.
• Work with Media teams to provide ad boosts and traffic support for priority affiliates.
• Analyse performance data to identify growth opportunities and improve NMV, livestream hours, creator productivity, conversion and ROI.
• Identify and scale best practices from top-performing affiliates.
• Test new affiliate mechanics, incentives, creator formats and growth levers.

Required Skills and Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 2–5 years of experience in affiliate marketing, creator partnerships, social commerce, or a related commercial role.
• Existing relationships with local affiliates or creator networks are highly preferred.
• Analytical and commercially minded, with the ability to turn performance data into actionable growth plans.
• Strong communication and stakeholder management skills; highly organized and able to manage multiple creator relationships and priorities simultaneously.
• Self-starter who is proactive, adaptable, curious and willing to learn.
• Excellent communication skills in both English and Bahasa Malaysia.
• Candidates with less experience may be considered for a junior position