Key Account Manager - MOFT

The HEINEKEN Company; Selangor; On-site; MYR 100,000 - 160,000; Full time

Job summary

The HEINEKEN Company Malaysia is seeking a Key Account Manager for MOFT to drive commercial success across assigned Modern Off-Trade accounts, translate strategies into customer plans, manage trade investments, and collaborate across functions to unlock growth.

You will lead Joint Business Plans, strengthen relationships with key retailers, optimize pricing, promotions, and product launches, and ensure in-store execution and ROI. 3–5 years FMCG KAM experience is preferred.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 3-5 years of commercial experience in the FMCG industry.
• Experience in Key Account Management or managing Modern Trade/Off-Trade accounts is an advantage.
• Strong understanding of retail landscape, market dynamics, and customer management.
• Knowledge of Joint Business Planning and basic category management principles.
• Strong analytical and problem-solving skills with the ability to turn insights into actions.
• A proactive team player with strong communication, stakeholder management, and customer-focused mindset.

Responsibilities

• Develop and execute Joint Business Plans (JBP) aligned with overall commercial strategy and customer priorities.
• Deliver account performance targets across revenue, volume, market share, and gross margin.
• Lead customer planning and execution, including pricing, promotions, and new product launches.
• Drive in-store excellence by ensuring product availability, visibility, and optimal assortment.
• Manage trade investments within approved budgets, ensuring strong ROI and compliance with guidelines.
• Build and maintain strong relationships with key customer stakeholders through regular business reviews.
• Monitor business performance, identify gaps/opportunities, and collaborate cross-functionally to drive corrective actions.

Skills

Stakeholder management

Communication

Analytical skills

Joint Business Planning

Retail landscape

Education

Bachelor's degree

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Responsibility

As a Key Account Manager for MOFT, you will be responsible for driving commercial success across assigned Modern Off-Trade accounts by delivering strong business performance, building strategic customer partnerships, and ensuring excellent in-store execution. You will translate commercial strategies into actionable customer plans, manage trade investments effectively, and collaborate cross-functionally to unlock growth opportunities and deliver sustainable results.

Responsibilities

• Develop and execute Joint Business Plans (JBP) aligned with overall commercial strategy and customer priorities.


• Deliver account performance targets across revenue, volume, market share, and gross margin.


• Lead customer planning and execution, including pricing, promotions, and new product launches.


• Drive in-store excellence by ensuring product availability, visibility, and optimal assortment.


• Manage trade investments within approved budgets, ensuring strong ROI and compliance with guidelines.


• Build and maintain strong relationships with key customer stakeholders through regular business reviews.


• Monitor business performance, identify gaps/opportunities, and collaborate cross-functionally (Trade Marketing, RMG, Sales Planning & Ops, distributors) to drive corrective actions.

Requirements

• Bachelor's degree in Business, Marketing, Economics, or a related field.


• 3-5 years of commercial experience in the FMCG industry.


• Experience in Key Account Management or managing Modern Trade/Off-Trade accounts is an advantage.


• Strong understanding of retail landscape, market dynamics, and customer management.


• Knowledge of Joint Business Planning and basic category management principles.


• Strong analytical and problem-solving skills with the ability to turn insights into actions.


• A proactive team player with strong communication, stakeholder management, and customer-focused mindset.