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HYGR SDN BHD is seeking a Retail & Business Development Manager to lead our retail accounts, offline channels, and B2B partnerships across distributors and retailers in Malaysia. You will drive revenue growth, improve sell-through, and expand strategic partnerships through strong collaboration with Marketing, Operations, Supply Chain, Finance, and Founders.
You will manage relationships with major retailers like Watsons, Guardian and AEON, negotiate trading terms, and develop compelling
The Retail & Business Development Manager will lead HYGR's retail accounts, offline retail channels, B2B partnerships, distributors, and external business relationships. Your goal is to grow revenue, increase retail visibility, improve sell-through performance, expand strategic partnerships, and ensure excellent execution across both online and offline channels. This role requires strong coordination with Marketing, Operations, Supply Chain, Finance, and Founders to drive sustainable business growth.
Key responsibilities
Manage day-to-day relationships with Watsons, Guardian, AEON, pharmacies, specialty retailers, and distributors
Lead account planning, negotiations, and annual business reviews
Negotiate trading terms, promo calendars, product listings, display opportunities, and campaign participation
Monitor weekly sell-out performance, ROS, inventory levels, and stock replenishment
Identify and develop new B2B revenue opportunities with corporate gifting clients, hotels, resorts, gyms, wellness centres, airlines, event organisers, universities, government agencies, and corporate offices
Develop partnership proposals, pricing structures, and business pitches
Manage the full sales cycle from prospecting to closing and execution
Oversee HYGR's owned offline channels including pushcarts, kiosks, pop-up stores, roadshows, event booths, and future retail stores
Prepare weekly and monthly business performance reports and highlight key risks, opportunities, and recommendations to management
Act as a key representative of HYGR in external meetings and events
About you
3–5 years experience in Key Account Management, Retail Management, Business Development, B2B Sales, FMCG, Beauty, Personal Care, or Consumer Brands
Experience managing retail accounts such as Watsons, Guardian, AEON, pharmacies, or distributors is highly preferred
Strong negotiation and relationship management skills
Comfortable analyzing sales data, inventory reports, and commercial performance
Excellent communication and presentation skills
Ability to manage multiple projects and stakeholders simultaneously
Entrepreneurial mindset with strong ownership and problem-solving abilities
Passion for sustainability, innovation, and building local brands