Key Account Manager

APP Group; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Asia Pulp & Paper (APP) invites you to join our Malaysia team as Modern Trade Manager, driving sales growth and brand presence across hypermarkets, supermarkets and retail chains.

You will own key account management, joint business planning, trade promotions, and distributor collaboration, with a focus on major retailers such as AEON, Lotus's, Giant and Mydin. Fluent English and Bahasa Malaysia are required, with a Bachelor’s degree in Business/Marketing and 5–8 years in FMCG Modern Trade.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• 5 to 8 years of key account management and/or B2B sales experience within FMCG or Modern Trade sector.
• Strong negotiation skills, commercial acumen, data analytics capability (handling retail scanner data), and fluent communication in English and Bahasa Malaysia/Mandarin.
• Distributor management experience.

Responsibilities

• Account Management: Build and maintain strong buyer relationships with major Modern Trade retailers (e.g., AEON, Lotus's, Giant, Mydin).
• Distributor Management: Collaborate with distributor teams to hit sales targets and listings.
• Joint Business Planning (JBP): Create annual growth plans, sales targets and volume/value goals with retail partners.
• Trade Marketing & Promotions: Plan and evaluate in-store campaigns and product placements.
• Sales Forecasting: Monitor sell-in/sell-out, inventory and revenue forecasts.
• Cross-Functional Teamwork: Coordinate with supply chain, marketing and merchandisers.
• Sales Analysis: Basic Excel pivot skills are necessary.
• General Trade (GT): GT experience is a bonus.

Skills

Negotiation skills

Commercial acumen

Data analytics

Fluent English

Bahasa Malaysia/Mandarin

Education

Bachelor's Degree in Business Administration, Marketing, or a related field

Tools

Excel

Job description

Asia Pulp & Paper (APP) invites you to be part of our exciting journey in Malaysia as we create value and expand globally. As one of the world’s largest integrated paper companies, with over 100,000 employees, we deliver products to more than 150 countries through cutting-edge manufacturing and an extensive network of associates.

Our consumer products group, Tissues International, is rapidly growing, and we are seeking a dedicated Modern Trade Manager to join us for Malaysia market.

At APP, integrity in the supply chain and a commitment to our Sustainability Roadmap Vision 2030 are central to our operations. To learn more about our journey toward operational excellence, check out our Sustainability Reports and Forest Conservation Policy at https://app.co.id/sustainability—roadmap-vision-2030.

A Modern Trade Manager in Malaysia drives sales growth and brand presence across major hypermarket, supermarket, and retail chains. Core duties involve key account management, joint business planning, trade promotion optimization and distributor management.

Key Responsibilities:

• Account Management: Build and maintain strong buyer relationships with major Modern Trade retailers (e.g., AEON, Lotus's, Giant, Mydin).
• Distributor Management: Work together with distributor’s team to achieve sales related goals such as sales target, product listing, monthly promotion and activities etc. Sales is not completed without collection.
• Joint Business Planning (JBP): Create annual growth plans, sales targets, and volume/value goals with retail partners.
• Trade Marketing & Promotions: Plan, execute, and evaluate in-store promotional campaigns, visibility, and product placements.
• Sales Forecasting: Monitor sell-in and sell-out data, inventory levels, and monthly revenue forecasts.
• Cross-Functional Teamwork: Coordinate with supply chain, marketing, field merchandisers, and promoters to ensure smooth product delivery and stock availability.
• Sales Analysis: Basic Excel (AI) pivot is necessary.
• General Trade (GT): GT experiences is a bonus.

Job Requirements:

• Education: Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Experience: 5 to 8 years of key account management and/or B2B sales experience within the Fast-Moving Consumer Goods (FMCG) or Modern Trade sector.
• Skills: Strong negotiation skills, commercial acumen, data analytics capability (handling retail scanner data), and fluent communication in English and Bahasa Malaysia/Mandarin.
• Distributor Management: At least 3-5 years of experience in managing distributor.