International Marketing Manager

Ogawa International Holdings Limited; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

Ogawa World Berhad in Malaysia is seeking an experienced International/Regional Marketing Manager to shape brand direction and marketing strategy across APAC. You will work closely with the APAC Sales Director and Managing Director to turn commercial goals into compelling campaigns.

The role requires leading regional plans, coordinating with distributors, retailers, e-commerce partners, and HQ, and driving online and offline campaigns while localizing materials for diverse markets.

Qualifications

• Bachelor's degree in Marketing, International Business or related field.
• 4–6 years of relevant marketing experience.
• Experience with international distributors, retailers, e-commerce platforms or overseas clients is an advantage.
• Strong understanding of branding, digital marketing, social media, product marketing, e-commerce and campaign execution.
• Proficient in English and Mandarin, written and spoken.

Responsibilities

• Lead and develop the brand direction, positioning and marketing strategy with the APAC leadership.
• Develop and execute international, regional and local marketing plans across APAC.
• Collaborate with the International Sales Team to support market expansion, product launches, key accounts and sales initiatives.
• Coordinate with distributors/clients to understand marketing needs and local plan development.
• Plan and execute online and offline marketing campaigns across digital, social, e-commerce, retail and trade marketing.
• Localize marketing materials, product content and campaigns for different markets.
• Support distributors and partners to strengthen brand presence and product visibility.
• Coordinate with China/Hong Kong HQ and internal teams on branding, launches and regional initiatives.
• Monitor market trends, competitors and opportunities across APAC.
• Coordinate external agencies, designers and content creators when required.

Skills

Branding

Digital marketing

Social media

Product marketing

E-commerce

Campaign execution

Commercial awareness

Communication skills

Presentation skills

Project management

English & Mandarin

Education

Bachelor's degree in Marketing or related field

Job description

We are looking for an experienced, creative and commercially minded International/Regional Marketing Manager to lead and strengthen brand and marketing activities across Malaysia and the APAC region. This position will work closely with the APAC Sales Director and Managing Director to develop the brand direction, positioning, marketing strategy and go-to-market initiatives. You will work closely with the International Sales Team, domestic and international distributors, retail partners, e-commerce partners, China/Hong Kong headquarters and internal teams to translate commercial strategies into effective marketing activities across different markets.

Key responsibilities

Lead and develop the brand direction, positioning and marketing strategy together with the APAC Sales Director and Managing Director

Develop and execute international, regional and local marketing plans across APAC

Work closely with the International Sales Team to support market expansion, product launches, key accounts and sales initiatives

Communicate directly with domestic and international distributors/clients to understand their marketing needs and support the development of local marketing plans

Plan and execute online and offline marketing campaigns, including digital marketing, social media, e-commerce, retail and trade marketing

Develop and localize marketing materials, product content, campaigns and sales support materials for different markets

Support distributors and business partners in strengthening the brand presence and product visibility within their markets

Coordinate with China/Hong Kong headquarters and internal teams on branding, product launches, marketing materials and regional initiatives

Monitor market trends, competitors, consumer behaviour and new business/marketing opportunities across APAC

Manage and coordinate external agencies, designers, content creators and other marketing partners when required

About you

Bachelor's Degree in Marketing, International Business or a related field

Minimum 4–6 years of relevant marketing experience

International or regional marketing experience is strongly preferred

Experience working with international distributors, retailers, e-commerce platforms or overseas clients is an advantage

Strong understanding of branding, digital marketing, social media, product marketing, e-commerce and campaign execution

Strong commercial awareness and an understanding of how marketing can support business and sales growth

Proficient in both English and Mandarin, written and spoken

Strong communication, presentation and project management skills

Able to work independently and take ownership of projects from planning through execution

Creative, proactive and resourceful with strong problem-solving skills

Ogawa World Berhad is a leading Malaysian health and wellness retail chain store for a wide range of innovative relaxation and reflexology products. Established in 1996, there are currently 50 outlets in Malaysia with more than 300 employees.

Encouraging a healthier, more relaxed lifestyle, our mission is to bring innovative health and wellness equipment products of the highest quality to people around the world.

Healthy World Lifestyle Sdn Bhd, the creator of health care icon OGAWA has preserved through 28 years to build a reputation and image that has been acknowledged and recognized worldwide.

Ogawa World Berhad is a leading Malaysian health and wellness retail chain store for a wide range of innovative relaxation and reflexology products. Established in 1996, there are currently 50 outlets in Malaysia with more than 300 employees.

Encouraging a healthier, more relaxed lifestyle, our mission is to bring innovative health and wellness equipment products of the highest quality to people around the world.

Healthy World Lifestyle Sdn Bhd, the creator of health care icon OGAWA has preserved through 28 years to build a reputation and image that has been acknowledged and recognized worldwide.