B2B Marketing & Growth Lead

CamelotChina; Kuala Lumpur; On-site; MYR 36,000 - 54,000; Full time

Job summary

CamelotChina in Kuala Lumpur is seeking a proactive Marketing Specialist to learn our products and services well enough to run basic demos and field buyer questions without escalation. You will shape the product and services narrative, build key collateral, own the website and product landing pages, manage LinkedIn as a primary B2B channel, and plan outbound campaigns including email and ads.

You’ll track metrics and maintain clean CRM data.

Qualifications

• Degree/diploma in Marketing, Business, Communications, IT or related field.

Responsibilities

• Learn products and services well enough to run basic demos and handle buyer questions without escalation.
• Turn technical capability into business outcomes buyers care about: time saved, cost reduced, risk controlled, compliance met.
• Build and maintain core collateral: product one-pagers, pitch decks, case studies, service statements, comparison sheets, demo scripts.
• Position product and services stories to reinforce each other.
• Define target customer profiles and buyer personas with sales and delivery.
• Own the website and product landing pages: copy, structure, SEO, conversion.
• Manage social channels, LinkedIn as primary B2B channel.
• Keep brand consistent across touchpoints: deck, website, proposals, booth, signatures.
• Plan and execute outbound campaigns to target accounts: email, LinkedIn, nurture flows.
• Run paid campaigns (Google Ads, LinkedIn Ads, Meta); own budget and numbers.
• Build and maintain a clean, segmented target account and contact database.
• Qualify inbound enquiries and hand sales-ready leads with context.
• Events & partnerships; represent the company at trade shows and expos.
• Run webinars, demos, client workshops.
• Support co-marketing with partners, resellers and system integrators.
• Maintain CRM integrity: lead source, stage, activity, conversion.
• Report monthly on leads, demos, cost per lead, ROI and pipeline contribution.
• Track competitors and feed findings back to product and sales.

Skills

Strong business writing

Self-directed

Organised

One-line brief to finished work

Budget awareness

Education

Degree or diploma in Marketing, Business, Communications, IT or related

1–3 years marketing experience

Tools

Google Ads

LinkedIn Ads

Google Analytics

Email marketing tools

Job description

CamelotChina in Kuala Lumpur is seeking a proactive Marketing Specialist to learn our products and services well enough to run basic demos and field buyer questions without escalation. You will shape the product and services narrative, build key collateral, own the website and product landing pages, manage LinkedIn as a primary B2B channel, and plan outbound campaigns including email and ads.

You’ll track metrics and maintain clean CRM data.