Influencer Partnerships Strategist

SMARTEDGE TECHNOLOGIES SDN. BHD.; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

SMARTEDGE TECHNOLOGIES SDN. BHD. is seeking an Influencer Marketing Specialist to identify and evaluate KOLs and creators that align with campaign goals and audience demographics.

You will negotiate terms, manage monthly content plans across Facebook, Instagram, TikTok, and other platforms, and craft compelling campaign angles and CTAs to drive engagement and conversions. Responsibilities include reviewing creator content for brand alignment, tracking deliverables and timelines, analyzing

Qualifications

• Minimum 1–2 years of experience in influencer marketing, KOL management, or creator partnerships.
• Strong understanding of market trends, social media platforms, and influencer marketing strategies.
• Ability to plan engaging content and develop creative campaign ideas aligned with marketing objectives.
• Excellent negotiation, communication, and relationship management skills.
• Good understanding of marketing funnels, campaign performance metrics, and data-driven optimization.
• Strong verbal and written communication skills in English and Chinese.
• Proactive, creative, detail-oriented, and able to manage multiple campaigns and deadlines in a fast-paced environment.

Responsibilities

• Identify, source, and evaluate suitable KOLs, influencers, and content creators based on campaign objectives, audience demographics, engagement rates, and performance potential.
• Negotiate influencer fees, deliverables, timelines, and partnership terms to ensure cost-effective collaborations.
• Develop and manage monthly content plans for creators across Facebook, Instagram, TikTok, and other relevant social media platforms.
• Create compelling campaign angles, content ideas, creative briefs, hooks, and calls-to-action (CTAs) to drive audience engagement and conversions.
• Review and provide feedback on creator content to ensure alignment with campaign objectives, brand guidelines, and content requirements before publication.
• Monitor campaign timelines, track deliverables, and ensure all influencer collaborations are executed smoothly and on schedule.
• Track and analyse campaign performance metrics, including traffic, registrations, First-Time Depositors (FTDs), and revenue.
• Evaluate KOL performance and recommend partnership renewals, budget scaling, fee renegotiations, or discontinuation based on results and ROI.
• Maintain an organised KOL database, partnership pipeline, campaign calendar, and performance tracker to support reporting and decision-making.
• Identify emerging influencer trends, new creator opportunities, and competitor activities to continuously improve campaign effectiveness.

Skills

Influencer marketing

KOL management

Negotiation

Content planning

Campaign analysis

English-Chinese comms

Job description

SMARTEDGE TECHNOLOGIES SDN. BHD. is seeking an Influencer Marketing Specialist to identify and evaluate KOLs and creators that align with campaign goals and audience demographics.

You will negotiate terms, manage monthly content plans across Facebook, Instagram, TikTok, and other platforms, and craft compelling campaign angles and CTAs to drive engagement and conversions. Responsibilities include reviewing creator content for brand alignment, tracking deliverables and timelines, analyzing