Influencer & Brand Partnerships Lead

CoinWorldCap; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

CoinWorldCap is seeking an Influencer & Brand Partnerships Manager to build creator collaborations and develop global brand partnerships across markets. You will identify, recruit, and manage influencers, build a robust database, and run end-to-end campaigns with a focus on delivering measurable results.

You will collaborate with clients to align brand goals with campaign strategy, track performance, and optimize for greater reach, engagement, and ROI.

Qualifications

• 2+ years of experience in influencer marketing, creator partnerships, brand partnerships, or related roles.
• Strong understanding of major global social media platforms (TikTok, Instagram, YouTube, X, Facebook, Xiaohongshu).
• Experience in influencer sourcing, outreach, negotiation, campaign execution, and relationship management.
• Data-driven mindset with ability to analyze campaign performance and optimize future campaigns.
• Fluent in English and Mandarin, both written and spoken.

Responsibilities

• Identify, recruit, and manage influencers across TikTok, Instagram, YouTube, X, Facebook, and Xiaohongshu.
• Build and maintain an influencer database across markets, industries, and creator tiers.
• Manage end-to-end influencer campaigns: outreach, briefing, content review, schedules, execution, and tracking.
• Work with creators to develop content aligned with brand positioning and goals.
• Develop brand partnership opportunities in Beauty, Consumer Electronics/3C, Fashion, FMCG, Gaming, and Lifestyle.
• Communicate with clients and partners to propose influencer marketing or brand collaboration solutions.
• Track campaign performance, prepare reports, and provide recommendations to improve ROI.

Skills

Influencer marketing

Sourcing & outreach

Campaign management

Negotiation

Data-driven analysis

English & Mandarin fluency

Job description

CoinWorldCap is seeking an Influencer & Brand Partnerships Manager to build creator collaborations and develop global brand partnerships across markets. You will identify, recruit, and manage influencers, build a robust database, and run end-to-end campaigns with a focus on delivering measurable results.

You will collaborate with clients to align brand goals with campaign strategy, track performance, and optimize for greater reach, engagement, and ROI.