HORECA TERRITORY SALES EXECUTIVE

TANJUNG MARINA GROUP SDN BHD; Kuala Lumpur; On-site; MYR 39,000 - 78,000; Full time

Benefits offered by this job

Attractive Commission Structure

Petrol Allowance

Performance-Based Rewards

Job summary

Jora Malaysia is seeking a proactive Horeca Territory Sales Executive to drive growth in the HORECA market. You will manage a defined Parliamentary Constituency, visit outlets daily, and present products to owners and managers.

Responsibilities include identifying outlets, promoting products, closing sales, and achieving monthly targets while expanding existing customer purchases and monitoring market opportunities.

Qualifications

• Strong communication and interpersonal abilities.
• Excellent presentation and negotiation capabilities.
• Results-oriented with ability to meet sales targets.
• Self-motivated, disciplined, and able to work independently.

Responsibilities

• Conduct daily visits to potential HORECA outlets within your designated Parliament.
• Identify restaurants, cafés, hotels, caterers and other HORECA customers.
• Meet and present to business owners, purchasing managers, chefs and other decision makers.
• Promote wet & dry food products using the company catalogue as your sales kit.
• Acquire new HORECA customers and convert prospects into active customers.
• Maintain strong relationships with existing customers and grow their purchases.
• Cross-sell and upsell products to increase order value and product penetration.
• Generate cash sales in accordance with company procedures.
• Achieve monthly sales targets and continuously improve sales margin.
• Monitor competitor activities, pricing and market opportunities.

Skills

Communication skills

Interpersonal skills

Presentation skills

Negotiation skills

Closing skills

Results-driven

Time management

Driving license

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

WE ARE HIRING: HORECA TERRITORY SALES EXECUTIVE

About the role

This is a field sales role for someone who enjoys meeting people, developing new business and turning daily market visits into real sales. You will be assigned a specific Parliamentary Constituency and will be responsible for developing the HORECA market within your territory.

Key responsibilities:

• Conduct daily visits to potential HORECA outlets within your designated Parliament
• Identify restaurants, cafés, hotels, caterers and other potential HORECA customers
• Meet and present directly to business owners, purchasing managers, chefs and other decision makers
• Promote wet & dry food products using the company product catalogue as your sales kit
• Acquire new HORECA customers and convert prospects into active customers
• Maintain strong relationships with existing customers and grow their purchases
• Cross-sell and upsell products to increase order value and product penetration
• Generate 100% cash sales in accordance with company procedures
• Achieve monthly sales targets and continuously improve sales margin
• Monitor competitor activities, pricing and market opportunities

Requirements:

• 1-3 years of experience in HORECA, F&B, FMCG, food distribution, wholesale or field sales is preferred
• Strong communication and interpersonal skills
• Confident approaching business owners and decision makers
• Strong presentation, negotiation and closing skills
• Results-driven and comfortable working with sales targets
• Comfortable with daily outdoor/field sales activities
• Self-motivated, disciplined and able to work independently
• Good territory and time management skills
• Possess a valid driving license and own transportation is preferred

• Attractive Commission Structure - Earn more based on your sales performance with uncapped earning potential
• Petrol Allowance - Travel support provided for your daily customer visits and business development activities
• Performance-Based Rewards - The harder you work, the more you earn