Head of Performance Marketing

Fuku; Kuala Lumpur; Hybride; MYR 613 000 - 859 000; Plein temps

Résumé du poste

Fuku in Kuala Lumpur is seeking a Head of Performance Marketing to scale our in-house growth engine. You will own the strategy, lead a team, and operate with a large advertising budget to drive CAC-lean acquisition across Meta, Google Ads, TikTok, YouTube, KOLs, and UGC campaigns.

This role requires 6–10+ years in advertising, at least 3 years leading a team, and a deep hands-on command of LTV, ROAS, and attribution.

Qualifications

• 6–10+ years in Advertising & Performance Marketing.
• At least 3 years of experience leading a team or function.
• Strong hands-on experience managing large digital advertising budgets (USD 1M+/month).
• Deep expertise in Meta and Google advertising ecosystems.

Responsabilités

• Scale in-house marketing capabilities and lead a team with autonomy to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.
• Set and build marketing strategy, monitor performance, optimize campaigns and forecast results.
• Collaborate with in-house data analytics to understand customer behavior from the Product Owner’s perspective.
• Identify new audiences, uncover pain points, and develop innovative conversion strategies.

Connaissances

Team leadership

Large budget management

Meta & Google Ads expertise

CAC optimization

LTV & ROAS analysis

Campaign testing & optimization

Description du poste

Head of Performance Marketing

Location:

• Kuala Lumpur based (Hybrid)
• Open to Malaysians and Expats in Malaysia (no relocation provided)

Why You Should Apply:

• Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.
• Full autonomy over a substantial advertising budget (USD 2 million per month).
• Incorporate new AI technology and run global campaigns with a focus on conversion.
• Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.
• Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.

What You Will Do:

• Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a "blank cheque" to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.
• Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.
• Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.
• Identify new audiences, uncover new pain points, and develop innovative conversion strategies.
• Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business.

What You Will Need:

• 6-10+ years of experience in Advertising & Performance Marketing.
• At least 3 years of experience leading a team or function.
• Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month).
• Deep expertise in Meta and Google advertising ecosystems.
• Proven track record of improving CAC efficiency and scaling customer acquisition.
• Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team:

• Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life.
• Recurring income model with a global marketing team of 30 professionals.
• Strong brand presence, well-established and recognized within its niche, and highly tech-enabled.
• Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and stride for best-in-class performance.

Note:

• For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.