Head of Brand Marketing

Lotus's Malaysia; Kuala Lumpur; Sur place; MYR 180 000 - 300 000; Plein temps

Résumé du poste

Lotus’s Malaysia is seeking a senior marketing leader to plan and execute brand, trade and product marketing and communications. You will oversee HORECA, own-brand products, store launches and local campaigns to boost brand preference, traffic and sales.

You will work with commercial, store operations, insights and digital teams to drive measurable business impact. You should have at least 8 years of marketing experience, strong leadership, and a track record of delivering integrated campaigns

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 8+ years in marketing/advertising with integrated campaigns in retail/FMCG.
• Strong commercial acumen with measurable results across channels.
• Excellent project management and ability to manage multiple priorities.
• Strong communication, presentation and stakeholder management across levels and external partners.
• Proven leadership to coach and develop a high-performing team.
• Proficiency in Word, PowerPoint and Excel for clear reports.
• Proactive, collaborative, detail-oriented with ownership mindset.
• Commitment to innovation and campaign learning to improve effectiveness.

Responsabilités

• Marketing Strategy & Planning - Develop an integrated plan with objectives, budgets and KPIs.
• Brand Strategy & Stewardship - Translate brand positioning into messaging across touchpoints.
• Trade, Product & Store Marketing - Lead campaigns for HORECA, own-brand products and launches.
• Integrated Campaign & Media Delivery - Oversee in-store media, POS, outdoor and digital campaigns.
• Creative & Content Development - Brief agencies and oversee concepts and production.
• Stakeholder & Agency Collaboration - Partner with Commercial, Store Ops, insights, digital, suppliers.
• Performance Measurement & Innovation - Evaluate campaigns against KPIs and test new approaches.
• Budget & Resource Management - Manage budgets and resources within budget.
• Team Leadership & Development - Lead and develop brand marketing team.
• AI Application - Explore AI tools to support marketing activities.

Connaissances

Brand marketing

Campaign management

Stakeholder management

Leadership

Presentation skills

Microsoft Office

Formation

Bachelor’s or Master’s degree in Marketing/Communications

Outils

Microsoft Word

PowerPoint

Excel

Description du poste

Lead the planning and execution of brand, trade and product marketing & communications for Lotus’s Malaysia to strengthen brand preference, drive customer traffic and support sales growth. Oversee marketing for HORECA, own-brand products, store launches and local store initiatives, ensuring consistent brand communications and measurable business impact.

Key Responsibilities:

• Marketing Strategy & Planning - Develop an integrated marketing plan aligned with business priorities, customer insights and the marketing calendar, with clear objectives, budgets and performance measures.
• Brand Strategy & Stewardship - Translate Lotus’s brand positioning into compelling customer communications. Maintain consistent messaging, visual identity and customer propositions across marketing touchpoints.
• Trade, Product & Store Marketing- Lead marketing initiatives for HORECA, own-brand products, trade promotions, store launches and local store campaigns to drive customer acquisition, store traffic and sales.
• Integrated Campaign & Media Delivery - Lead campaign execution across in-store media, point-of-sale materials, outdoor and digital channels. Work with media and digital teams to optimize reach, engagement and campaign effectiveness.
• Creative & Content Development- Develop insight-led agency briefs and oversee campaign concepts, content and creative production, ensuring clear propositions, brand consistency and timely delivery.
• Stakeholder & Agency Collaboration - Partner with Commercial, Store Operations, customer insights and digital teams, suppliers and agencies to deliver coordinated campaigns that meet business and customer needs.
• Performance Measurement & Innovation- Evaluate campaigns against agreed brand and commercial KPIs, including customer response, store traffic, sales contribution and return on marketing investment. Apply learnings and test new approaches to improve results.
• Budget & Resource Management - Manage allocated marketing budgets, agency resources and production costs, ensuring effective investment, financial discipline and delivery within budget.
• Team Leadership & Development - Lead, coach and develop the brand marketing team, establishing clear priorities and accountability while encouraging creativity, collaboration and continuous improvement.
• AI Application - Stay informed about relevant AI tools and explore practical applications to support marketing activities and improve team efficiency.

Key Requirements :

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• At least 8 years of marketing or advertising experience, with a proven track record in planning and delivering integrated marketing campaigns within retail chains and/or FMCG.
• Strong commercial acumen and hands-on brand marketing experience across traditional and digital channels, with a focus on measurable business results.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deliver under tight deadlines.
• Strong communication, presentation and stakeholder management skills, with the ability to collaborate effectively across all organizational levels and with external partners.
• Proven leadership skills, with the ability to coach, motivate and develop a high-performing team.
• Proficiency in Microsoft Word, PowerPoint and Excel to develop clear, compelling presentations, reports and marketing proposals.
• A proactive, collaborative and solutions-focused approach, with strong attention to detail and a willingness to take ownership.
• A commitment to innovation and continuous improvement, using insights and campaign learnings to strengthen marketing effectiveness.