GTM Project Analyst

MR DIY International; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR DIY International in Malaysia seeks a GTM Project Analyst to lead end-to-end product and campaign launches, coordinating with cross-functional teams to achieve launch KPIs and ensure timely market delivery.

You will manage planning, risk mitigation, post-launch reviews, governance, dashboards, and continuous improvement across marketing, merchandising, VM, operations, and supply chain, driving stakeholder alignment and measurable outcomes.

Qualifications

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• 5+ years’ experience in GTM, product launch management, or retail operations (FMCG/retail preferred).
• Proven record of delivering successful product or campaign launches.
• Strong project management skills with the ability to manage multiple launches.
• Excellent stakeholder management and cross-functional coordination.
• Analytical mindset with experience in KPI tracking and performance analysis.
• Proficient in project management tools (LARK, Asana, Trello) and MS Office.

Responsibilities

• Campaign & Product Launch Management: manage seasonal launches, new product introductions, and campaigns from pre-launch to end-of-life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse for launch readiness and deadlines.
• Maintain centralized GTM trackers to monitor progress and governance.
• Provide clear, timely updates to stakeholders through dashboards and reporting.
• Identify risks early and drive mitigation plans.
• Serve as central decision point for issue resolution and contingency planning.
• Performance Tracking & Continuous Improvement: track sales and sell-through KPIs; suggest corrective actions.
• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
• Champion process improvements to enhance launch efficiency.

Skills

Analytical mindset

Stakeholder management

Cross-functional coordination

KPI tracking

Education

Bachelor’s degree in Business, Marketing, Supply Chain, or related field

Tools

LARK

Asana

Trello

MS Office

Job description

At MR DIY International, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders.

With over 5,000+ stores across 15 countries globally, we offer unmatched international exposure to those looking to build a meaningful, global career. From retail operations and merchandising to strategy, tech, and supply chain. Your work here shapes how millions of customers shop every day.

Job Summary

The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross-functional teams to achieve sales and launch KPIs.

Key Responsibilities

Campaign & Product Launch Management

• Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
• Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
• Provide clear, timely updates to stakeholders through dashboards and regular reporting.
• Identify risks early (e.g., supply delays, stock shortages) and drive mitigation plans.
• Serve as the central decision point for issue resolution and contingency planning.

Performance Tracking & Continuous Improvement

• Track sales and sell-through performance against KPIs; recommend and execute corrective actions.
• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
• Champion process improvements to enhance launch efficiency and effectiveness.

Job Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• 5+ years’ experience in GTM, product launch management, or retail operations (FMCG/retail preferred).
• Proven record of delivering successful product or campaign launches.
• Strong project management skills with the ability to manage multiple launches.
• Excellent stakeholder management and cross-functional coordination.
• Analytical mindset with experience in KPI tracking and performance analysis.
• Proficient in project management tools (e.g., LARK, Asana, Trello) and MS Office.

Our Culture Is Built On GIVE

Growth: Rapid development opportunities at every stage of your journey.

International Exposure: Cross-border collaborations and secondments.

Value Creation: Real ownership, real impact.

Empowerment: A culture that trusts you to lead and innovate.

If you're driven, adaptable, and eager to be part of a high-impact team, MR DIY International is where you build, lead, and thrive.