Global GTM Launch Manager

MR DIY International; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR DIY International in Malaysia seeks a GTM Project Analyst to lead end-to-end product and campaign launches, coordinating with cross-functional teams to achieve launch KPIs and ensure timely market delivery.

You will manage planning, risk mitigation, post-launch reviews, governance, dashboards, and continuous improvement across marketing, merchandising, VM, operations, and supply chain, driving stakeholder alignment and measurable outcomes.

Qualifications

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• 5+ years’ experience in GTM, product launch management, or retail operations (FMCG/retail preferred).
• Proven record of delivering successful product or campaign launches.
• Strong project management skills with the ability to manage multiple launches.
• Excellent stakeholder management and cross-functional coordination.
• Analytical mindset with experience in KPI tracking and performance analysis.
• Proficient in project management tools (LARK, Asana, Trello) and MS Office.

Responsibilities

• Campaign & Product Launch Management: manage seasonal launches, new product introductions, and campaigns from pre-launch to end-of-life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse for launch readiness and deadlines.
• Maintain centralized GTM trackers to monitor progress and governance.
• Provide clear, timely updates to stakeholders through dashboards and reporting.
• Identify risks early and drive mitigation plans.
• Serve as central decision point for issue resolution and contingency planning.
• Performance Tracking & Continuous Improvement: track sales and sell-through KPIs; suggest corrective actions.
• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
• Champion process improvements to enhance launch efficiency.

Skills

Analytical mindset

Stakeholder management

Cross-functional coordination

KPI tracking

Education

Bachelor’s degree in Business, Marketing, Supply Chain, or related field

Tools

LARK

Asana

Trello

MS Office

Job description

MR DIY International in Malaysia seeks a GTM Project Analyst to lead end-to-end product and campaign launches, coordinating with cross-functional teams to achieve launch KPIs and ensure timely market delivery.

You will manage planning, risk mitigation, post-launch reviews, governance, dashboards, and continuous improvement across marketing, merchandising, VM, operations, and supply chain, driving stakeholder alignment and measurable outcomes.