Digital Telco (GTM & Product Execution) Specialist

CelcomDigi

Petaling Jaya

On-site

MYR 90,000 - 150,000

Full time

7 days ago
Be an early applicant
Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

CelcomDigi is seeking a hands-on GTM & Product executive to drive day-to-day execution of go-to-market plans and the product roadmap. You will turn strategy into launch plans, chasing details across marketing, product, and commercial teams to keep a fast-moving digital brand running smoothly.

You’ll work closely with the Head of Emerging Commerce and cross-functional stakeholders to execute campaigns, coordinate product launches, and track performance against targets.

Qualifications

  • 3-5 years in telco, digital/e-commerce, FMCG, or a fast-paced consumer digital business.
  • Experience with GTM execution, product management/coordination, or digital marketing operations.
  • Experience working with cross-functional teams (marketing, product, tech, commercial).

Responsibilities

  • Support GTM campaigns for Spark sub-propositions from brief to launch.
  • Coordinate with brand, performance marketing, and agency partners to meet timelines.
  • Track spend against budget and assist with launch readiness across marketing, product, and IT.
  • Assist with product roadmap management, requirements translation, and vendor coordination.
  • Maintain and update performance dashboards and conduct market scans.

Skills

GTM execution
Product coordination
Digital marketing operations
Cross-functional teamwork
Dashboard reporting
Project coordination
Vendor coordination

Tools

GA
Dashboards

Job description

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities
Go-To-Market Execution
  • Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
  • Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
  • Track A&P spend against budget and flag variances early
  • Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders
Product Support
  • Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
  • Liaise with technical and platform teams to translate business requirements into product briefs
  • Assist with UAT coordination and readiness sign-off ahead of feature or product launches
Performance Tracking & Reporting
  • Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
  • Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions
Stakeholder & Vendor Coordination
  • Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
  • Support commercial and procurement processes, including tracking approvals and documentation
Requirements
Experience
  • 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
  • Prior exposure to GTM execution, product management/coordination, or digital marketing operations
  • Experience working with cross-functional teams (marketing, product, tech, commercial) is essential
Skills
  • Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
  • Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
  • Working knowledge on Digital Ads, Go-to-Market
  • Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
  • Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
  • Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation
Nice to Have
  • Experience with Digital telco, Digital-First Product, prepaid, or subscription
  • Familiarity with vendor management and campaign production processes

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

Get your free, confidential resume review.

or drag and drop your file here.

Similar jobs

Similar jobs worth comparing

Digital Telco (GTM & Product Execution) Specialist
Digital Telco (GTM & Product Execution) Specialist

CelcomDigi • Selangor

On-site
MYR 60,000 - 90,000
Digital Telco (GTM & Product Execution) Specialist
Digital Telco (GTM & Product Execution) Specialist

CelcomDigi Berhad • Kuala Lumpur

On-site
MYR 120,000 - 180,000
Digital Telco (GTM & Product Execution) Specialist
Digital Telco (GTM & Product Execution) Specialist

CelcomDigi Berhad • Petaling Jaya

On-site
MYR 60,000 - 90,000
GTM & Product Execution Lead (Digital Telco)
GTM & Product Execution Lead (Digital Telco)

CelcomDigi Berhad • Kuala Lumpur

On-site
MYR 120,000 - 180,000
GTM & Product Execution Lead - Digital Telco
GTM & Product Execution Lead - Digital Telco

CelcomDigi • Selangor

On-site
MYR 60,000 - 90,000
GTM & Product Execution Lead — Digital Telco
GTM & Product Execution Lead — Digital Telco

CelcomDigi • Petaling Jaya

On-site
MYR 90,000 - 150,000
GTM & Product Delivery Lead - Digital Telco
GTM & Product Delivery Lead - Digital Telco

CelcomDigi Berhad • Petaling Jaya

On-site
MYR 60,000 - 90,000
Product Management (Prepaid) Specialist
Product Management (Prepaid) Specialist

CelcomDigi • Petaling Jaya

On-site
MYR 120,000 - 180,000
Senior Postpaid Product Strategy & Growth
Senior Postpaid Product Strategy & Growth

CelcomDigi • Petaling Jaya

On-site
MYR 120,000 - 180,000
GTM Specialist
GTM Specialist

Talent Recruit • Petaling Jaya

On-site
MYR 67,000 - 100,000