Digital Telco (GTM & Product Execution) Specialist

CelcomDigi; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

CelcomDigi is seeking a hands-on GTM & Product executive to drive day-to-day execution of go-to-market plans and the product roadmap. You will turn strategy into launch plans, chasing details across marketing, product, and commercial teams to keep a fast-moving digital brand running smoothly.

You’ll work closely with the Head of Emerging Commerce and cross-functional stakeholders to execute campaigns, coordinate product launches, and track performance against targets.

Qualifications

• 3-5 years in telco, digital/e-commerce, FMCG, or a fast-paced consumer digital business.
• Experience with GTM execution, product management/coordination, or digital marketing operations.
• Experience working with cross-functional teams (marketing, product, tech, commercial).

Responsibilities

• Support GTM campaigns for Spark sub-propositions from brief to launch.
• Coordinate with brand, performance marketing, and agency partners to meet timelines.
• Track spend against budget and assist with launch readiness across marketing, product, and IT.
• Assist with product roadmap management, requirements translation, and vendor coordination.
• Maintain and update performance dashboards and conduct market scans.

Skills

GTM execution

Product coordination

Digital marketing operations

Cross-functional teamwork

Dashboard reporting

Project coordination

Vendor coordination

Tools

GA

Dashboards

Job description

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

• Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
• Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
• Track A&P spend against budget and flag variances early
• Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

• Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
• Liaise with technical and platform teams to translate business requirements into product briefs
• Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

• Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
• Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

• Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
• Support commercial and procurement processes, including tracking approvals and documentation

Requirements

Experience

• 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
• Prior exposure to GTM execution, product management/coordination, or digital marketing operations
• Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

• Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
• Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
• Working knowledge on Digital Ads, Go-to-Market
• Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
• Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
• Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation

Nice to Have

• Experience with Digital telco, Digital-First Product, prepaid, or subscription
• Familiarity with vendor management and campaign production processes

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.