Digital Telco (GTM & Product Execution) Specialist

CelcomDigi; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

CelcomDigi is recruiting for a Digital Telco GTM & Product Execution Specialist to drive day-to-day GTM plan execution and support the product roadmap. You will collaborate with brand, marketing, product, procurement, and vendors to launch campaigns, coordinate product releases, and monitor performance against targets.

The role emphasizes delivery, stakeholder coordination, and data-driven decision making in a fast-moving digital brand environment.

Qualifications

• Experience in telco/digital or consumer digital business is a plus.
• Exposure to GTM execution, product coordination, or digital marketing operations is preferred.
• Ability to work with cross-functional teams across marketing, product, tech, and commercial.

Responsibilities

• Support planning and execution of GTM campaigns from brief to launch for Spark and its sub-propositions.
• Coordinate with brand, performance marketing, and agencies to ensure campaigns land on time and on brief.
• Track A&P spend against budget and flag variances early.
• Prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders.
• Support the day-to-day management of Spark's product roadmap and coordinate vendor/procurement activities.

Skills

GTM execution

Product management

Digital marketing

Stakeholder management

Dashboards & reporting

Clear communication

Job description

Digital Telco (GTM & Product Execution) Specialist

We are now ONE! #CelcomDigi Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Date: 21 Sept 2026

Employment Type: Permanent

City: CelcomDigi Tower, Petaling Jay

Job Description

Spark is looking for a hands‑on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

• Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
• Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
• Track A&P spend against budget and flag variances early
• Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

• Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
• Liaise with technical and platform teams to translate business requirements into product briefs
• Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

• Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
• Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

• Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
• Support commercial and procurement processes, including tracking approvals and documentation

Experience

• 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
• Prior exposure to GTM execution, product management/coordination, or digital marketing operations
• Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

• Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
• Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
• Working knowledge on Digital Ads, Go-to-Market
• Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
• Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
• Comfortable working with ambiguity and shifting priorities in a startup‑like environment within a larger organisation

Nice to Have

• Experience with Digital telco, Digital-First Product, prepaid, or subscription
• Familiarity with vendor management and campaign production processes

Business Unit: CEO OFFICE

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

Job Segment: Procurement, Product Manager, Operations, Marketing

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