Growth‑Oriented Marketing Operations Lead

Informa Group Plc.; Seberang Perai; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Private medical cover

Career training & mentoring

Volunteer days

Birthday leave

Work from home/remote options

Global awards & kudos

Job summary

This role at Informa TechTarget focuses on Marketing Operations, technology management, and executing email marketing campaigns to drive lead generation and revenue. You will manage marketing automation platforms and CRM, optimize processes, and ensure data hygiene and compliant practices across ICP.

The ideal candidate has 2-4 years in email/digital marketing roles, strong campaign management skills, and expertise in marketing automation with a data-driven mindset and attention to detail.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-4 years of experience in email marketing, digital marketing or marketing automation roles.
• Proven track record in campaign management and audience segmentation.
• Strong understanding of marketing automation platforms and CRM systems.
• Data-driven mindset with experience analyzing campaign performance and operational metrics.

Responsibilities

• Not provided in the HTML.

Skills

Email marketing

Digital marketing

Marketing automation

Audience segmentation

Campaign management

Data analysis

Attention to detail

Self-starter

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

CRM systems

Job description

This role at Informa TechTarget focuses on Marketing Operations, technology management, and executing email marketing campaigns to drive lead generation and revenue. You will manage marketing automation platforms and CRM, optimize processes, and ensure data hygiene and compliant practices across ICP.

The ideal candidate has 2-4 years in email/digital marketing roles, strong campaign management skills, and expertise in marketing automation with a data-driven mindset and attention to detail.