Growth Marketing Specialist

MEDIAMONKS MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Monks in Malaysia seeks a Growth Marketing Manager APAC to lead outbound campaigns, drive MQL/SQL generation, and coordinate events across APAC markets.

You will work with senior stakeholders to guide investment, implement measurement frameworks, and support thought leadership while aligning with global marketing teams.

Qualifications

• 3+ years in a growth marketing role, preferably in professional services, ad-tech or mar-tech.
• Experience managing events and driving leads from events is highly valued.
• Strong outbound marketing and demand generation knowledge including SEO/SEM.

Responsibilities

• Create and manage outbound campaigns to generate MQLs and SQLs.
• Organise events to drive brand awareness and leads.
• Collaborate with stakeholders to guide marketing investment.
• Develop measurement frameworks to prove marketing value.
• Create content plans for social, events and tech partnerships.
• Support thought leadership and APAC market alignment.

Skills

Outbound marketing

Lead generation

Event management

Stakeholder management

Measurement frameworks

Content planning

Tools

Google Ads

SEO

Social Media Tools

Email Marketing

Job description

Join Monks, a leading marketing and technology consultancy specializing in data, creative and digital media services. We are committed to innovation and driving results through data-driven strategies that help to realise significant growth for our clients and partners.

Role Overview

We are seeking a Growth Marketing Manager APAC to spearhead our outbound marketing initiatives aimed at enhancing demand generation and funnelling sales-qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, you will play a key role in driving our outbound growth initiatives across our breadth of specialist services pillars - including data, media, technology, and creative workstreams.

Key Responsibilities

Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL.

Lead the organisation of events, focusing on using in-person activities as a tool to generate brand awareness and lead generation.

Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.

Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.

Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.

Support subject matter experts in building personal brands through thought leadership initiatives.

Collaborate with and support all APAC markets to align strategies and share best practices, as well as with global marketing teams.

Qualifications

3+ years of experience in a growth marketing role, preferably within professional services, ad-tech or mar-tech sectors, building or influencing the marketing strategy. Experience managing events and driving leads from events is highly valued.

Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.

Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, Social Media, Email Marketing, and more

Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.

Experience in creating measurement frameworks for marketing campaigns.

Innovative thinker with the ability to bring new ideas to improve marketing efforts.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary?

Advertising, Marketing & Communications Services 1,001-5,000 employees

Monks is the global digital brand of S4Capital, combining marketing, tech services, and AI-powered data science to help businesses accelerate and innovate. We deliver scalable content, enterprise-grade technology, and integrated workflows, powered by top digital talent. Monks was named a Contender in The Forrester Wave: Global Marketing Services.

We are an equal-opportunity employer, committed to fostering a diverse, inclusive work environment where everyone can thrive and contribute unique perspectives. Please be aware of fraudulent job postings and always apply via our website career page. We never ask for payment or bank details.

Monks is the global digital brand of S4Capital, combining marketing, tech services, and AI-powered data science to help businesses accelerate and innovate. We deliver scalable content, enterprise-grade technology, and integrated workflows, powered by top digital talent. Monks was named a Contender in The Forrester Wave: Global Marketing Services.

We are an equal-opportunity employer, committed to fostering a diverse, inclusive work environment where everyone can thrive and contribute unique perspectives. Please be aware of fraudulent job postings and always apply via our website career page. We never ask for payment or bank details.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

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