Growth Marketing Lead: SEO & User Acquisition

Private Advertiser; Kuala Lumpur; On-site; MYR 100,000 - 160,000; Full time

Job summary

Private Advertiser seeks a Senior Digital Marketing Specialist to lead SEO and user acquisition for an international digital content platform. You will drive growth across the full funnel, from traffic generation to paid subscriptions, and collaborate with content, design, and dev teams to optimize performance.

This hands-on growth marketing role emphasizes measurable results, including traffic growth, user acquisition, and revenue from marketing channels.

Qualifications

• 3-5+ years of hands-on digital marketing experience.
• Strong experience in website marketing, SEO and user acquisition.
• Proven track record of growing website traffic, online users or digital revenue.
• Experience with subscription-based websites, online platforms, media, entertainment or digital content businesses is highly preferred.
• Strong knowledge of SEO/SEM, Google Search Console, Google Analytics, Keyword Research, Content Marketing, Social Media Marketing, CRO, Affiliate Marketing.

Responsibilities

• Develop and execute digital marketing strategies for an international online platform.
• Drive website traffic through SEO, content marketing, social media, community marketing and other digital channels.
• Develop and execute SEO strategies, including keyword research, on-page and technical SEO and off-page SEO.
• Build long-term organic traffic and improve search engine rankings.
• Develop user acquisition campaigns to attract new visitors and registered users.
• Optimize visitor-to-registration and registration-to-paid conversion rates.
• Plan and execute promotional campaigns to increase paid subscriptions and customer retention.
• Identify new traffic sources, online communities, partnerships and digital marketing channels.
• Develop affiliate and partnership marketing strategies.
• Monitor competitors, market trends and emerging opportunities.
• Analyze website traffic, user behavior, ROAS/ROI, and campaign performance.
• Conduct A/B testing and optimize campaigns, landing pages and conversion funnels.
• Work closely with content, design and development teams to improve website performance.

Skills

Digital marketing

SEO

User acquisition

Content marketing

Social media marketing

CRO

Affiliate marketing

Analytics

A/B testing

International marketing

Tools

Google Analytics

Google Search Console

Keyword research tools

Job description

Private Advertiser seeks a Senior Digital Marketing Specialist to lead SEO and user acquisition for an international digital content platform. You will drive growth across the full funnel, from traffic generation to paid subscriptions, and collaborate with content, design, and dev teams to optimize performance.

This hands-on growth marketing role emphasizes measurable results, including traffic growth, user acquisition, and revenue from marketing channels.