Digital Marketing & Automation Specialist

Private Advertiser; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a Digital Marketing Executive to manage the website presence, drive SEO, and streamline marketing operations using low-code automation tools. The role spans content, search strategy, and marketing tech stacks, reporting to the Digital Marketing Director.

The candidate should have 1–3 years in webmaster or digital marketing, strong CMS/SEO knowledge, and experience with WordPress, analytics, and AI deployment. Excellent English writing and teamwork are expected.

Qualifications

• Bachelor level degree in digital marketing or related field.
• 1-3 years in webmaster or digital marketing role.
• Strong understanding of CMS, SEO, and AI deployment.
• Experience with WordPress, plugins, and analytics tools.
• Familiarity with low-code automation tools for marketing tasks.

Responsibilities

• Add, edit, and update website content via WordPress.
• Perform routine content audits and ensure information across the site is accurate and up to date.
• Coordinate basic front-end updates and troubleshoot minor website issues.
• Plan and execute SEO strategies to improve organic search rankings and traffic.
• Apply AI optimization practices to improve visibility in AI-driven search results.
• Conduct keyword research and on-page optimization for search and AI discoverability.
• Monitor performance using Google tools and report on key metrics.
• Design, build, and maintain marketing automation workflows using low-code tools.
• Automate repetitive marketing tasks (lead capture, CRM updates, reporting).
• Integrate marketing tools and platforms (CRM, forms, emails, APIs).

Skills

Digital marketing concepts

SEO optimization

Analytical mindset

English writing

Education

BSc/BA in Digital Marketing, Information Systems, Marketing or relevant fields

Tools

WordPress

WooCommerce

Google Analytics

Google Search Console

Google Tag Manager

Ahrefs

Semrush

n8n

Zapier

Make

Job description

Private Advertiser is seeking a Digital Marketing Executive to manage the website presence, drive SEO, and streamline marketing operations using low-code automation tools. The role spans content, search strategy, and marketing tech stacks, reporting to the Digital Marketing Director.

The candidate should have 1–3 years in webmaster or digital marketing, strong CMS/SEO knowledge, and experience with WordPress, analytics, and AI deployment. Excellent English writing and teamwork are expected.