Digital Marketing Specialist – SEO & User Acquisition

Private Advertiser

Kuala Lumpur

On-site

MYR 60,000 - 90,000

Full time

14 days+

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Job summary

Private Advertiser in Kuala Lumpur is seeking a self-driven Digital Marketing Specialist to manage and promote an international digital content platform. The role is hands-on and suitable for junior to mid-level candidates who can work independently to grow the website.

You will develop strategies to increase traffic, optimize SEO, and drive user registrations and paid users across channels, with focus on data-driven decisions and experimentation.

Qualifications

1–3+ years hands-on digital marketing experience preferred.
Strong interest and practical experience in SEO, website promotion, and user acquisition.
Able to independently develop and execute digital marketing activities.
Able to assess a website and determine promotion and traffic strategies.

Responsibilities

Develop and execute strategies to increase website traffic and online users.
Identify channels to promote the website and research audiences, keywords, and traffic sources.
Drive new visitors and registrations; improve visitor-to-registration conversion.
Plan and execute digital marketing campaigns across social, content, affiliates, and partnerships.
Monitor performance, test approaches, and optimize ROI; prepare regular reports.
Support CRO and leverage data to inform marketing decisions.

Skills

SEO

Website Promotion

User Acquisition

Google Analytics

Google Search Console

Keyword Research

Content Marketing

Social Media Marketing

Conversion Rate Optimization

Affiliate Marketing

Tools

Google Analytics

Google Search Console

Job description

Digital Marketing Specialist – SEO & User Acquisition

Job Summary

We are looking for a self-driven and hands-on Digital Marketing Specialist to manage and promote an international digital content platform.

This role is suitable for someone who may be junior or mid-level in years of experience, but is already able to work independently and take ownership of a website's digital growth.

You will be given a website and clear business objectives. We are looking for someone who can independently assess the website, identify opportunities, develop a marketing approach, execute campaigns, monitor results, and continuously improve performance.

You will not be expected to wait for someone to tell you what to do at every step.

The ideal candidate is someone who has previously managed, promoted, or grown a website or online project independently, whether through employment, freelance work, a personal project, affiliate marketing, content websites, e-commerce, or other digital platforms.

What You Will Be Responsible For

Website Promotion & User Acquisition

Develop and execute strategies to increase website traffic and online users

Identify the most suitable channels to promote the website

Research target audiences, competitors, keywords, communities, and potential traffic sources

Drive new visitors and registered users to the platform

Develop strategies to improve visitor-to-registration conversion

Test different marketing approaches and identify what works

Continuously monitor performance and improve results

SEO & Organic Growth

Conduct keyword research and identify SEO opportunities

Implement on-page SEO and basic technical SEO improvements

Develop content strategies to increase organic search traffic

Monitor Google Search Console and Google Analytics

Analyze keyword rankings, organic traffic, user behavior, and conversions

Identify opportunities to increase search visibility

Research competitors and their SEO strategies

Digital Marketing & Promotion

Plan and execute digital marketing campaigns

Explore social media, communities, forums, content marketing, affiliate marketing, partnerships, and other relevant channels

Identify new sources of website traffic and user acquisition

Develop promotional campaigns to increase registrations and paid users

Support conversion rate optimization (CRO)

Conduct A/B testing where appropriate

Monitor campaign performance and ROI

Data & Performance

Track website traffic, user acquisition, registration, conversion, and revenue performance

Analyze marketing results and identify areas for improvement

Prepare regular performance reports

Make marketing decisions based on data rather than assumptions

Take ownership of results and continuously improve performance

Requirements

1–3+ years of hands-on digital marketing experience is preferred

Strong interest and practical experience in SEO, website promotion, and user acquisition

Able to independently develop and execute digital marketing activities

Able to look at a website and determine how it can be promoted and how traffic can be generated

Basic to good knowledge of:

SEO

Google Search Console

Google Analytics

Keyword Research

Content Marketing

Social Media Marketing

Conversion Rate Optimization

Affiliate Marketing

Strong analytical and problem-solving skills

Able to research independently and find solutions without constant guidance

Comfortable experimenting with different marketing channels and strategies

Good understanding of website traffic, conversion funnels, and online user behavior

Able to communicate clearly and report marketing results

Independent Experience Is Highly Preferred

We strongly prefer candidates who have independently managed or promoted their own website, online business, digital project, affiliate website, e-commerce store, content platform, social media project, or other online project.

For example, you may have:

Built and promoted your own website

Managed an affiliate website

Grown organic traffic through SEO

Managed an e-commerce website

Run your own online business

Managed a content or media website

Generated users through social media or online communities

Managed a personal online project and tracked its traffic and conversions

Candidates with independent projects are encouraged to include them in their CV or application.

Important: This Role Requires Independence

This is a hands-on execution role, not a position where you will receive detailed instructions for every task.

We will provide the website, business direction, and objectives.

You should be able to independently:

We are looking for someone who can figure things out independently.

You should be comfortable searching for information, learning new tools, testing different approaches, analyzing results, and solving problems without needing someone to guide you through every step.

If you require constant supervision or step-by-step instructions before taking action, this role may not be suitable for you.

What We Are Looking For

We are looking for a person who is:

Self-motivated

Hands-on

Proactive

Curious and willing to research

Strong in problem-solving

Results-oriented

Comfortable taking ownership of a website's growth

Willing to test, learn, analyze, and improve

Most importantly, we care more about your ability to actually promote and grow a website than simply having a marketing qualification.