Growth Marketing Assistant: GTM & Demand Gen

Marketing, Communications & Public Policy; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

GrabMaps Assistant Marketing Manager in Petaling Jaya, Malaysia, supports both the GrabMaps marketing workstream and strategic special projects. You will assist in executing product marketing initiatives, go-to-market planning, and demand generation for GrabMaps while contributing to emerging technology and new business initiatives across Grab.

You will coordinate with product, design, operations, and sales to execute campaigns, build market presence, manage content creation, market research,

Qualifications

• Experience in product marketing, GTM planning, and demand generation.
• Ability to develop messaging, value propositions, and use cases for diverse audiences.
• Hands-on to manage campaigns, content, social media, and events with cross-functional teams.

Responsibilities

• Support GrabMaps marketing workstream and GTM planning for product launches.
• Develop positioning, messaging, and customer value propositions for business and technical audiences.
• Collaborate on GTM strategy, timelines, and cross-functional execution.
• Manage demand-generation channels (website, CRM nurture, SEO, GEO) and optimize campaigns.
• Create content like case studies and thought leadership to support brand and sales discussions.
• Conduct market research and competitive analysis to inform pricing and strategy.
• Gather customer insights to guide product marketing and opportunities.
• Support social media, digital marketing, events, and product demonstrations.

Skills

Product marketing

Go-to-market

Demand generation

Content development

Market research

Social media

Campaign management

Cross-functional collaboration

Tools

CRM software

SEO

Job description

GrabMaps Assistant Marketing Manager in Petaling Jaya, Malaysia, supports both the GrabMaps marketing workstream and strategic special projects. You will assist in executing product marketing initiatives, go-to-market planning, and demand generation for GrabMaps while contributing to emerging technology and new business initiatives across Grab.

You will coordinate with product, design, operations, and sales to execute campaigns, build market presence, manage content creation, market research,