Growth Manager

Carousell Pte Ltd; Subang Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Carousell Group in Malaysia is seeking a passionate Social Media Content Creator to own and grow the Malaysia social media presence. You will plan, create, and execute a content calendar across Instagram, TikTok, and Facebook, shaping content that drives engagement and demand for the Malaysia market.

The role centers on content and strategy with exposure to partnerships and business growth, working closely with the Malaysia lead to elevate the brand locally.

Responsibilities

• Own and run Carousell Mobile Malaysia's social media presence across Instagram, TikTok, Facebook, and other relevant platforms
• Plan and execute a content calendar aligned to business priorities (promotions, launches, seasonal moments)
• Create and/or direct short-form video, poster, and copy content that reflects the brand and drives engagement
• Build and own the social media strategy for Malaysia, bringing our presence up to the same standard as Carousell Group's Singapore and Indonesia teams
• Stay on top of platform trends and adapt content format quickly (Reels, TikTok trends, emerging formats)
• Track content and channel performance (engagement, reach, follower growth, content-driven leads) and use the data to keep improving
• Work directly and closely with the Malaysia lead on business growth initiatives as they come up
• Help support partnership conversations and pitches (telcos, malls, retailers, e-commerce platforms), with content and brand input where relevant, plus general support

Job description

This role exists to fix one clear gap: Carousell Mobile Malaysia's social media presence is well behind what our Singapore and Indonesia teams have built. We need someone who can own social media end-to-end, from content creation to channel strategy, and bring our social game up to that same level.

This is primarily a content and social media strategy role. The large majority of your time will go into planning, creating, and running our presence across Instagram, TikTok, and Facebook, building a content engine that actually drives engagement and demand, not just posting for the sake of it. Alongside that, you'll also get exposure to the business growth side, helping with partnerships and commercial initiatives as they come up, working directly and closely with the Malaysia lead.

What matters most is that you are genuinely passionate about social media and content; this cannot be a "learn on the job" area. You should already have a strong sense of what good content looks like and be excited to build this from the ground up for Malaysia.

What You Will Do

Social Media & Content (Core Focus)

Own and run Carousell Mobile Malaysia's social media presence across Instagram, TikTok, Facebook, and other relevant platforms

Plan and execute a content calendar aligned to business priorities (promotions, launches, seasonal moments)

Create and/or direct short-form video, poster, and copy content that reflects the brand and drives engagement

Build and own the social media strategy for Malaysia, bringing our presence up to the same standard as Carousell Group's Singapore and Indonesia teams

Stay on top of platform trends and adapt content format quickly (Reels, TikTok trends, emerging formats)

Track content and channel performance (engagement, reach, follower growth, content-driven leads) and use the data to keep improving

Business Growth & Partnerships (Supporting Focus)

Work directly and closely with the Malaysia lead on business growth initiatives as they come up

Help support partnership conversations and pitches (telcos, malls, retailers, e-commerce platforms), with content and brand input where relevant, plus general support

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Content Creator?

Welcome to Carousell Group, the premier multi-category platform for secondhand goods in Greater Southeast Asia. Our mission is clear: to inspire the world to embrace secondhand as the first choice, fostering a sustainable and resource-efficient lifestyle.

Founded in August 2012 in Singapore, Carousell Group has established a dominant presence across seven vibrant markets, proudly operating under various brands including Carousell, Cho Tot, Laku6, Mudah.my, OneShift, Ox Luxe, Ox Street, and Refash.

Our combined efforts serve the diverse needs of tens of millions of monthly active users

throughout the region.